1. RENERGIE MULTI-LIFT MORE LIGHT. MORE FIRMNESS. FEWER WRINKLES. * Test performed by an expert on 64 subjects – average instant result for the Rénergie Multi-Lift routine or 3 products. Today LANCOME has tapped into a science that gives us a new reading of the skin with Structural Biology. Structural biology is a science which allows us to understand the skin structure and how changes in this structure can alter skin firmness. Our research has shown that skin is composed of not just 3, but 5 interactive and interconnected layers. These 5 layers are connected with 10 different proteins, such as collagen, defined as skin connectors. With Lancôme’s own Multi-Tension Technology, and for the very first time in the cosmetic industry, have we targeted all the 10 connectors. 5 of these connectors are new and were identified by Lancome, in all of skins 5 layers. 5 layers Multi-tension Technology only by Lancôme Hyaluronic acid Adenosine Linseed extract Oligopeptide RARE Soy extract Linseed extract Soy Extract Kambushka extract A stable, solid skin base Stronger structure + connection More densely packed structure Epidermis/dermis linked together Cell-cell gripping Epidermis Dermo-epidermal junction Superficial Dermis Deep Dermis Hypodermis IngredientsAction10 Connectors Communication Integrins Collagen 7 Collagen assembling Lumican Collagen 6 Small Collagen 1 & 3 NEW Collagen 12 & 16 Big Collagen 1 & 3 NEW Collagen 6 NEW Claudins NEW Cadherins 5 skin layers reached, even the deepest 5 zones of the face are visibly lifted, even those most difficult 5 new skin connectors, even those never targeted before The new illuminating cosmetic lift Gain 10 years of radiance*

2. Women looking for Deep action Women looking for Instant results CUSTOMER PROFILE Rénergie Lift Volumetry/ Rénergie Morpholift RARE clients Anti-age/lifting clients Determined to resolve her concerns In search of the latest technology KEY CONCERNS Wrinkles Loss of firmness Loss of volume Day Normal & Dry skin Night All skin types Eye All skin types Women looking for deep action Wrinkles * -12% Facial contours* -22% Neck sagging* -24% RESULTS Skin is visibly lifted on 5 zones of the face The forehead is smoothed Cheeks re-plumped Eyes: smoother, firmer & lifted *Clinical test – dermatological scorages – 40 subjects – 4 weeks **Instrumental test – 40 subjects – T4h Tonicity** +34% Contours defined Neck feels tighter as if lifted ……& wrinkles are radically reduced Instant Illuminating Lifter Ultimate Rejuvenating Eye Duo Rénergie Multi-Lift Lifting Firming Anti-Wrinkle Cream

3. Women looking for instant results Fair/Rosy skin Prone to vascularities Gets red when tanning Fair/Beige skin Prone to freckles & dark spots Gets red and then tans Golden/Beige skin Prone to unevenness Tans easily Golden/Dark skin Prone to patches Tans deeply Turns redTurns yellowTurns oliveTurns grey New research shows that skin firmness is linked to skin tone evenness, its colour as well as skins ability to reflect light. As we age, the quality of skin's pigments, blood supply and skin micro relief deteriorates, this affects the skin tone. Also, as skin becomes less smooth our skin surface can no longer reflect light as well Our research laboratories carried out a big study involving 2900 women. 4 different skin tones were identified, they also found that each skin tone changes differently with age. Our colour specialists have developed 4 shades to even out the complexion, allow skin to capture light, but also correct colour changes due to ageing. Calms redness Calms yellowingAwakens olive tones Awakens grey tones 1 234 CUSTOMER PROFILE Women looking for instant lifting, colour correction, radiance and smoothening effects Women finding foundations too covering In search of the latest technology KEY CONCERNS Wrinkles Loss of firmness Loss of volume Loss of radiance Changes in skins colour Rénergie Eclat Multi-Lift INSTANT LIFTING EFFECT ILLUMINATING SKINCARE Gain 10 years of radiance.

4. Multi-Tension Technology – 5 layers, 5 new connectors, 5 zones lifted Ochre Minerals Instant lifting effect Technology Instantly lifted Instantly smoother Instantly radiant Instantly colour corrected Results Key Words THE MIRROR NEVER LIES: 2 OUT OF 3 WOMEN SAW THEMSELVES LOOKING YOUNGER IN THE MIRROR***. Smoothed and tightened, skin visibly catches the light Without Eclat A skin surface with wrinkles and visible loss of firmness trapps light. Renergie Eclat immediately lifts and smoothes the skin surface. The finely crushed minerals then slips into each shadow on the skin to reflect light, from every angle. 10-hour wear, without failing Skin looks firmer Skintone is more even Skin is more radiant Skin looks smoother With Eclat Smoothed and tightened, skin visibly catches the light

5. Rénergie Yeux Multi-Lift Ultimate Rejuvenating eye duo CUSTOMER PROFILE AND CONCERNS Women looking for instant effect In search of the latest technology Anti-ageing clients Multiple aging and eye concerns 1. Reduces wrinkles & fine lines 2. Firms the eye contour 3. Lifts eyelids 4. Fades dark circles 5. Deflates under-eye bags 6. Illuminates eye area RESULTS IN KEY WORDS According to France most renowned cosmetic surgeon Dr. Bui, for a complete eye rejuvenation 6 minor procedures are needed. Skin around the eyes must become firmer, the eyelid alone must be lifted, lines and crowfeet wrinkles must be reduced, the whole eye area should be illuminated, bags deflated and dark cirkles faded. All of these results and benefits can be achieved from one eye cream alone, Rénergie Yeux Multi-Lift. 1.Firms skin: 72% 2.Lifts eye lids: 76% 3.Reduces wrinkles: 68% 4. Illuminates the eyes: 82% 5. Deflates bags: 68% 6. Fades dark circles: 64% 6 benefits from 1 product – the ultimate in eyecare 1 2 3 4 5 6

6. Instantly illuminated with Rénergie Eclat BeforeAfter BeforeAfter No retouching! No camera triks! No special Lighting effect! 100% non-retouched. VALIDATED by a legal professional

7. Rénergie Morpholift R.A.R.E Rénergie Lift Volumetry The Rénergie Franchise in 2011 The Rénergie Franchise in 2012 Rénergie Multi-lift WIP Geography

8. “The forehead is pushed up, cheeks re-plumped, contours defined, the neck is lifted and wrinkles are radically reduced” “It is the most powerful lifting cream on the market” “It creates tension in 5 layers of the skin, even the deepest not targeted before by a cream. It lifts the skin on 5 zones, even the most difficult zone, the neck” For Rénergie clients only: Rénergie Multi-Lift has the texture, fragrance and feel you love, though with new actives for an even more powerful lifting and smoothing effect HOW TO SELL RENERGIE MULTI-LIFT CREAM « I would like to re-purchase Rénergie Lift Volumetry Cream /Rénergie Morpholift RARE» « I am looking for a cream, my concerns are loss of firmness and wrinkles» « I am looking for an anti-ageing/lifting cream » HOW TO IDENTIFY THE CLIENT or Link Advice Sample ACTCOR

9. HOW TO SELL RENERGIE ECLAT MULTI-LIFT “The mirror never lies: 2 out of 3 women saw themselves looking younger in the mirror after using Rénergie Eclat ” “ Lack of firmness is linked to skins colour, evenness & light reflection. Renergie Eclat lifts the skin on 5 skin layers with results on 5 zones.” “This first ever Instant illuminating lifter makes your skin smooth, more even and illuminated. Gain 10 years of radiance with Rénergie Eclat” HOW TO IDENTIFY THE CLIENT « I dont like foundations, do you have a product that looks really natural? » « My skintone is dull and it is more red/yellow/olive/grey » « I would like to freshen up my skintone. My skin lacks radiance » « I want to see immediate results, do you have a product which is easy to us?» LinkSample ACTCOR Advice