1. SARAH “Social butterfly” Likes to use Facebook and Twitter to socialise with friends and family, but doesn’t use social media professionally

2. TOM “Doubting Tom” Doesn’t use social media sites at all and sees them as a complete waste of time!

3. LUCY “Explorer” Likes to use Facebook and Foursquare to pick up tips when visiting new places and let her friends know about her holidays

4. DICK “Obsessive” Loves social media and likes to use everything (Facebook, Linked-In, Foursquare & Twitter), every day, every hour, every minute…

5. Mary “Professional” Likes to use Linked-In and Twitter for professional networking, Facebook less so, tends to focus on the professional aspects of social media use.. REDUNDANT

6. HARRY “Cautious Harry” Likes to use everything (Facebook, Linked- In, Foursquare & Twitter), but has explored the security settings and only shares specific information to targeted groups.

7. JULIE “Occasional User” You’re an occasional user of Facebook, but as you’re an Art teacher you prefer to use Pinterest because you find it more useful for organising and sharing images online.

8. PAT “Student” You like to use Facebook, because all your friends use it, but would like to explore how you could use it more to support your study. You’ve also just got a trendy new smartphone and have downloaded the Foursquare app.

9. Chris “Student” You’re good friends with Pat and frequently keep in touch with him via Facebook.

10. John “Student” You’re good friends with Pat and frequently keep in touch with him via Facebook. Tom used to be your Maths teacher (he was a bit of a misery!).