1. The Results Are In: Increasing the use of digital resources is easier than you think NCCCLRA Conference 2014 Emily Guhde, Online Services Librarian Heather Klein, Member Services Librarian

2. Today’s Session Describe what, according to our study, community college libraries with high use of NC LIVE resources do differently from their peers Based on those results, identify actions we think community college libraries can take to increase use of digital resources

3. Questions from NC LIVE Member Libraries: What kind of use should we be seeing for our library? What can we do to improve use of these resources?

4. “Making Usage Data Meaningful” Research Project Year-long study NC LIVE member libraries’ usage data (per FTE) Five NC LIVE-provided databases – Academic Search Complete – MasterFILE Complete – Wall Street Journal – LearningExpress Library – SimplyMap

5. Peer Groups Seven community college peer groups Segmented each peer group into thirds: Top, Middle and Bottom Made comparisons between Top, Middle and Bottom groups

6. Library Characteristics Access & Authentication Content & Collections Awareness, Outreach & Support Library Characteristics Community Characteristics

7. 1 2 3 4 The Results Are In…

8. Result: Use of Direct Links 1 2 3 4

9. Action: Make NC LIVE Your Own 1 2 3 4

10. Action: Make NC LIVE Your Own 1 2 3 4

11. Action: Make NC LIVE Your Own 1 2 3 4 Custom EBSCOhost Branding

12. Result: Committee Members 1 2 3 4

13. Action: Staff Confidence Staff receive NC LIVE emails Request an NC LIVE outreach visit Trainings, webinars, technology competencies 1 2 3 4

14. Result: Faculty Outreach 1 2 3 4 Librarian-faculty interactions are related to higher database use. Embedded Librarians in Academic Courses Librarian-Initiated Engagement with Academic Departments Library Orientation Programs for Faculty Members Marketing Aimed at Faculty Members Librarians Attending Faculty Meetings

15. Action: Engage Faculty Embedded Librarians in Academic Courses Librarian-Initiated Engagement with Academic Departments Library Orientation Programs for Faculty Members Marketing Aimed at Faculty Members Librarians Attending Faculty Meetings 1 2 3 4

16. Result: Patron Interactions 1 2 3 4

17. Result: Patron Interactions 1 2 3 4

18. Action: Go “High Touch” Your personal interactions have a digital impact 1 2 3 4

19. 1.Make NC LIVE Your Own 2.Build Staff Confidence 3.Engage Faculty 4.Go “High Touch” The Results Are In…

20. Thank You! Questions? Ideas? Current Projects? emily@nclive.org heather@nclive.org help@nclive.org Visit our exhibit booth! Do you use nclive.org? Come over and meet Web Librarian Sarah Dooley!