1. User Experience & Interface (UXI) Proprietary & Confidential 7/13/2014 DBS UXI Strategy Aaron Case

2. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 27/13/2014 UI Dogpile 50 Shades of CSC DBS UI

3. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 37/13/2014 Aesthetic Overall Look & Feel Branding Color Scheme Text Organization Browser & Device Support Functional Navigation Scheme Forms Tables Search & Filters Buttons & Actions UXI Disparity

4. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 47/13/2014 User Paradigm Disparity Task vs. Object Users might want the same result from different directions. “I want to make DNS changes To DomainXYZ.com” “I want to change DomainXYZ.com in its DNS settings” “I want lookup BrandX and check for infringements” “I want to check infringements for BrandX

5. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 57/13/2014 User Role Disparity vs. Job Function Users with different goals and needs. “I register and setup new domains” “I manage DNS settings for my zones and sites” “I do market strategy and defensive registrations” “I manage domains in international markets” “Oh! I also handle SSL certs.” “…and sunrise registrations” “…and TMCH” “… I do some of ALL of this” I also look for brand infringements” “I protect my brands from phishing” “I look for negative sentiment” “I look for counterfeit sites”

6. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 67/13/2014 How Do You Craft a UXI that Meets All User Needs?

7. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 77/13/2014 One UI To Rule Them All Control what they see on the page Search by task, object, or function See data in charts, maps, graphs Key actions on the nav and in the page body Work on any device Empower the User

8. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 87/13/2014 Leveraging Modern Mobile Device UXI Familiar: Very common and popular UXI style Control: User owns and crafts their experience Concise: Simple, clean. Only important info displayed Quick: All key actions are a click away

9. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 97/13/2014 Six UXI Upgrades Common look & feel Data visualizations User-controlled layout Panel Navigation Responsive Design Smart Search Across All DBS Apps

10. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 107/13/2014 Look & Feel | Data Visualization

11. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 117/13/2014 User-Controlled Layout

12. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 127/13/2014 Panel Navigation

13. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 137/13/2014 Responsive Design Tablet Smartphone

14. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 147/13/2014 Smart Search

15. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 157/13/2014 Demonstration Time

16. Click to edit Master title style User Experience & Interface (UXI) Proprietary & Confidential 167/13/2014 Next Steps Get buy-in from product owners and stakeholders Generate documentation Craft code and style templates Add stories to the respective teams’ sprints Phased releases

17. User Experience & Interface (UXI) Proprietary & Confidential 7/13/2014 Thanks