1. Campaigns and Elections U.S. Government POL 110

2. Topics Political participation and what people think they are achieving by participating in the electoral process How effective political campaigns are organized, and What role interest groups play in campaign organization

3. Political Participation and the Electoral Process Politically active and politically inactive voters Voters with high levels of income and education The 15 th, 19 th and 26 th Amendments and the Voting Rights Act Two views about low voter turnout

4. Low voter turnout –Party divide –Perception only American voters as compared to the rest of the world –Voting age population vs registered voters –Difficulty in registering to vote –American beliefs –American political parties Political Participation and the Electoral Process, Continued

6. The Organization of Effective Political Campaigns The primary and the primary season How the electorate votes The three factors deciding presidential elections –Voters’ party affiliation –The state of the economy –The character of the candidates

7. Retrospective and prospective voters The two kinds of party realignment –A party altogether disappears –A massive shift by voters from one party to another Coalitions The Organization of Effective Political Campaigns, Continued

9. Interest Groups and Campaign Organizations Campaign finance reform laws Soft money contributions Politics and their substantial positive changes Does the election process make any difference? Who does the election system reward?

10. Summary Political participation and what people think they are achieving by participating in the electoral process How effective political campaigns are organized, and What role interest groups play in campaign organization