2. Course Overview B290 Fall 2015

3. Information about the class Course home page: http://strategy.sjsu.edu/B290 http://strategy.sjsu.edu/B290 –Contact information –Syllabus Class preparation Class schedule Deliverables and due dates –Most reading material –Office hours (Tuesday 5-6pm, or skype)

4. Responsibilities Yours –Come to class prepared –Engage in the discussion –Work collaboratively –Teach me things about your firm / industry Mine –Create an atmosphere and opportunity for discussion and collaboration –Help you develop strategic thinking skills –Provide timely feedback

5. Things to consider Political Economic Social TechnologicalLegal Market / External Resources / Internal User needs Market segments Value proposition Competitors Assets People Skills / Knowledge Processes / Structure Culture Environmental

6. Useful ‘toolkit’ Analytical tools Porter’s 5 forces The R.B.V. (S.W.O.T.) Generic Strategies Diversification T.C.E. BGC growth share matrix Product / industry life cycle McKinsey 7-S Other useful tools Institutional theory Organization theory Psychology and social psychology Economic sociology Political science

7. Strategic Management Process Analysis Context / Goals Implementation How are we doing? -In relation to our goals -Relative to our competitors -Relative to stakeholder expectations Where do we want to get to? How do we change? How do we exploit opportunities? How do we evade / counter the threats? What targets should we set? What organizational structures and processes do we need? How do we align people? Who will we work with (who does what)? What investments are needed? Formulation Where are we? What are the key drivers? What are our opportunities? What threats do we face?

8. Activities Lecture-discussion on analytical frameworks Mini-case discussions Business Policy Game strategy simulation

9. “Deliverables” Simulation –Three year forecast –3 annual reviews (with financial statements) –Short reflection paper –360 evaluations Analytical tools –Class participation –One final exam (2 short essay questions)

10. Information about the class Course home page: http://strategy.sjsu.edu/B290 http://strategy.sjsu.edu/B290 –Contact information –Syllabus Class preparation Class schedule Deliverables and due dates –Most reading material –Office hours (Tuesday 5-6pm, or Skype)

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