1. Session02: Strategic Management Process
Manning School of Business
Session02: Strategic Management Process
Dr. Mark H. Mortensen
and 212
Tues &Thurs 2:00 to 3:15
3:30 to 4:45

2. Today Attendance Lecture on Chapter 1 in book (continued)
Bring info on your group’s company to class
Attendance
Lecture on Chapter 1 in book (continued)
Discussion on Strategic Management Process
Groups create and give presentations on Assignment #2
Go over Assignment #3 (Due Thursday)

3. Understanding the Strategic Management Process
Strategic management process: Building a careful understanding of how the world is changing and the a knowledge of how those changes might affect a particular firm
Understanding strategy and performance
Environmental and Internal scanning
Strategy formulation
Strategy implementation

4. Today Attendance Lecture on Chapter 1 in book (continued)
Discussion on Strategic Management Process
Groups create and give presentations on Assignment #2
Go over Assignment #3 (Due Thursday)

5. Strategic Management Process: Step-by-Step [1]

6. Strategic Management Process: Environmental Scanning
TOOLS
PEST(EL) analysis
Porter 5-Forces model
Company positioning chart
Product positioning charts
BCG product matrix
GE product matrix
Core competency analysis
Value chain analysis
Bowman’s Strategy Clock
Assumptions
Constraints
Truisms

7. Strategic Management Process: Strategy Formulation
TOOLS
All the tools from Environmental Scanning
SWOT Analysis (TOWS, IFAS, EFAS)
Unique Selling Point Analysis
Scenario Planning

8. Strategic Management Process: Strategy Implementation
TOOLS
Vision Statement
Mission Statement
Strategic Goals
Change Management Programs
Projects

9. Strategic Management Process: Evaluation and Control
TOOLS
Everything else you have learned in Business School

10. Strategic Management Process: Examples
Kenichi Omhae and Yamaha
Louis Gerstner and IBM
Matt Desch and Telcordia Technologies
“In business as on the battlefield, the object of strategy is to bring about the condition most favorable to one’s own side.” - Kenichi Ohmae
“The next thing is: we can make IBM even better, ... We brought IBM back but we're gunning for leadership.”
Providence and Warburg Pincus together put just over $300 million in equity towards buying Telcordia in The rest of the $1.35 billion headline purchase price was funded with borrowed money. It was a dangerous investment, but they were able to sell it to Ericsson for $1.15 billion paying down Telcordia debt and are holding onto holding onto the company’s cash, helping turn a slim profit.

11. Today Attendance Lecture on Chapter 1 in book (continued)
Discussion on Strategic Management Process
Groups create and give presentations on Assignment #2
Go over Assignment #3 (Due Thursday)

12. Group Workshop: Your Company
Take 20 minutes:
Pull together your group information about the company that your group has been assigned to.
Fill out the information on the profile sheet
Present the sheet (via overhead projector) to the class (3-5 minutes).

13. Today Attendance Lecture on Chapter 1 in book (continued)
Discussion on Strategic Management Process
Groups create and give presentations on Assignment #2
Go over Assignment #3 (Due Thursday)

14. Assignment #3: Written report on Starbucks and Dunkin’ Donuts
Due by: Thursday
Each person visit both a Starbucks and a Dunkin’ Donuts retail store and write a report.
Describe and contrast the atmospheres, types of menu items, service quality, and prices
Describe and contrast the patrons and how they react to the above
Talk to at least one person in the store about why they come there and relate their opinions
Describe your own experiences at each of them, from this and other visits.
Visit the Starbucks and Dunkin’ Donuts web sites:
Try to determine their target markets, mission statements, and anything else you can glean about their strategies – write a paragraph or two on each
Contrast the two web sites
Contrast the apparent strategies of the two
Discuss how the information on the web sites does or does not match the reality in each case.
A few informal pages should suffice – if it wants to be longer, OK.

15. Other assignment Read Chapter 3 of textbook
Read through the material on PEST(EL) analysis

16. Strategic Management – Spring 2013