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Understanding Schema.org Presenters: Dan Scott Systems Librarian Laurentian University Jason A. Clark Head of Library Informatics & Computing Montana State.

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Presentation on theme: "Understanding Schema.org Presenters: Dan Scott Systems Librarian Laurentian University Jason A. Clark Head of Library Informatics & Computing Montana State."— Presentation transcript:

1 Understanding Schema.org Presenters: Dan Scott Systems Librarian Laurentian University Jason A. Clark Head of Library Informatics & Computing Montana State University June 29, 2014 Sponsored by ALCTS & LITA #alctsAC14

2 Context: Discovery Elsewhere Introduction of Speakers Jenn Riley Associate Dean, Digital Initiatives McGill University Co-Chair, ALCTS/LITA Metadata Standards Committee

3 Let’s face it. Google is just BETTER at this than us.

4 They have: Large scale user behavio(u)r data More resources Integration with other data sources (browser, bookmarks, etc) More resources Ability to do real-time experiments at scale Did I mention they have more resources?

5 Here’s a reality check about Google Crawls 20 billion pages per day 4 A Knowledge Graph of 500 million things 4 Nearly 50,000 employees 3 $13.966 billion operating income in 2013 2 Made ca. 550 tweaks to their search algorithm in 2010 1 1.http://www.wired.com/2010/02/ff_google_algorithm/all/1 2.http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020/0001288776- 14-000020-index.htm 3.http://investor.google.com/financial/tables.html 4.http://searchengineland.com/google-search-press-129925

6 Why not leverage this rather than try to replicate it?

7 Record-based Sorting Boolean logic Teaching users to use the system Index created from all possible sources Relevance ranking Vector spaces Intelligence in the system Library systems approach Web scale approach

8 Nearly 40% of faculty 1 … 89% of students 2 … 84% of general public 3 … start discovery with a search engine 1. Ithaka US Faculty Survey, 2012 2. OCLC College Students Perceptions of Libraries and Information Resources, 2005 3. OCLC Perceptions of Libraries, 2010

9 So how do we leverage these strengths? Get our stuff out ON the web. Discoverable there. Usable there. schema.org is step one towards this goal

10 Remember this? From http://www.criticism.com/seo/dublin-core-metadata.php

11 Now we’re getting more granular And bringing in structured data From http://schema.org/docs/gs.html

12 Our Speakers Dan Scott, Laurentian University @denials Jason Clark, Montana State University @jaclark #alaac14 #alctsAC14 #schema

13 Thank you for attending this ALCTS program Your feedback is important to us! Using the QR code or URL below please take a moment to complete a short online evaluation form and enter to win the ALCTS prize drawing. http://tinyurl.com/alcts-ac14-eval #alctsAC14


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