1. The power of your brand Allan Bonsall

2. Without a customer, you don’t have a business

3. “The only valid definition of business purpose is to create a customer.”

4. What is a brand?

8. Powerful brands work because customers want to come back, not because they have to!

10. WiiFM

11. Are you about DRILL BITS, or HOLES?

12. “When it leaves the factory it’s lipstick. When it reaches the department store its hope.

13. Powerful brands are about understanding your customer better than the competition… making a promise they can trust, and then delivering on the promise

14. Moment of Truth STARTFINISH Moment of Truth BrandCycle