1. Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

2. Target User New Future Family- ‘Dog People’ User Separation 1.Active User -Person who cares about dog lot more than passive person, also they invest to dog industry. 2. Passive User -Person who have a dog but they couldn’t invest to dog because of there situation. Find out ‘dog people’s needs and suggest new change for future lifestyle.

5. Final Concept - What they need? One click A- care A- Care Application Needs 1 – Cleaning The cleaning problems whi ch are happened from raisi ng a pet. Needs 2 – Care No time to care pet. Also, existing IT service for pet is not usable. Needs 3 – Go Out They want dogs be happy even they leave their pet alone. The Application for new future dog people.

6. Application Functions 1.Dog’s Health Care Information - Provide detailed information ( hospital, how to do when dog is sick) - Meet the doctors by smartphone. 2. Check dog’s trace when go out with dog. -If user check dog’s trace dogs don’t stop to make trace. 3. Interact with dog even you are outside. - Interwork with TV or other device.

7. ‘DOG Diary’ APPLICATION MENU (HOME) MAIN (SPLASH) GO OUT DOG COMMUNITY (SNS) TODAY’s CHECK MAP HISTORY START/END PICTURE POOL WHRE IS MY FRIEND? TALK TO FRIEND CREATION CHECK ACTIVITY ADD ACTIVITY DOG FAMILY

8. Wire Frames

11. How to use ‘Go Out’ If they drag this butt on to left, It start GPS Asking for on GPS.

12. How to use ‘Go Out’ After they start, they can m ark dog’s trace. Save the dogs trace.

13. How to use ‘History’ They can see their latest Route. They can check their Detail route by select the Date.

14. I will work on for ‘ Dog Community’ Soon!