1. Copyright © Jon Marshall 2015 Making Innovation a Corporate Habit How to embed innovation into your company Jon Marshall Founder

2. Copyright © Jon Marshall 2015 4 Keys to Embedding Innovation 1.Provide a Purpose for innovation 2.Provide Continuous Leadership for Innovation 3.Make Innovation a A Full Cycle of competence 4.Make innovation become A Way of Life

3. Copyright © Jon Marshall 2015

4. 1 Provide a Purpose for Innovation Why should we innovate? What should be our North Star? Who will it benefit? How will we evaluate Every Idea, Every Decision?

5. Copyright © Jon Marshall 2015 Innovations live in an External Context 5 Key Trends Technology Regulatory Societal, Cultural Socioeconomic Macro-economic Global Market Capital Markets Commodities Economic infrastructure Industry Forces Suppliers & Value Chain Stakeholders Competitors New entrants Alternative products Market Forces Market segments Needs and demands Market issues Switching costs

6. Copyright © Jon Marshall 2015 Innovations Live in an Internal Context MISSION STRATEGY BUSINESS MODEL PORTFOLIO CAPABILITY MARKETCUSTOMERS SELLING ABILITY

7. Copyright © Jon Marshall 2015 OPPORTUNITIES drive INNOVATION

8. Copyright © Jon Marshall 2015 2 Provide Continuous Leadership for innovation Innovation is Unstable Error prone Risky Subject to many strong factors Easily subverted Takes lots of time and money No guarantee of success

9. Copyright © Jon Marshall 2015 Leaders must KEEP IT on the RAILS !

10. Copyright © Jon Marshall 2015 Continuous Leadership: SUPPORT INNOVATION SUCCESS FUZZY FRONT END DIRECTION Continuous Support Continuous Direction

11. Copyright © Jon Marshall 2015 Continuous Leadership: SUPPORT DIRECTION Continuous Support Continuous Direction Provide Strategic Context Assure Front-end Marketing Keep things in balanced Create and maintain Purpose Provide Real Funding Understand the Ups and Downs Maintain total support of programs Keep the wolves at bay

12. Copyright © Jon Marshall 2015 Continuous Leadership: FLEXIBILITY INNOVATION SUCCESS FUZZY FRONT END STRUCTURE Flexibility Structure

13. Copyright © Jon Marshall 2015 3 Make Innovation A Full Cycle of Competence World Context, Markets Customers, Users Understand Conceptualize Prototype Define Sell to Early Adopters Design Engineer Manufacturing Startup Cross the Chasm Market Campaign Scale up Make it Profitable

14. Copyright © Jon Marshall 2015 3 Innovation must be A Full Cycle Understand Conceptualize Prototype Define Sell to Early Adopters Design Engineer Manufacturing Startup Cross the Chasm Market Campaign Scale up Make it Profitable For each of these, your company must develop: Competency Flow Balance Completeness

15. Copyright © Jon Marshall 2015 4 Make innovation become A Way of Life “Innovation shouldn’t be a program…. It should be the way we breathe” Jeni Billups

16. Copyright © Jon Marshall 2015 Questions? Discussion? For more information contact Jon Marshall 503-625-3366 jon.marshall@innovationframeworks.com