1. Hosted by Dinah Ramirez Training Specialist 800.877.4253 ext# 8047 dinah.ramirez@cengage.com

2. Today’s Outline

3. What is it? Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider opening a business finding an untapped audience for their products/services analyzing the shifts and needs of a given population and so much more!

4. What’s in it?  2010 Census Data Files  Demographics  Population  Households  Consumer expenditures  Retail spending  MOSAIC lifestyle categories  And More!  Maps & Geographic Business Intelligence

5. Who should use it?

6. What can they do with it?

7. How do they use it? SCENARIO: A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan. Information to Gather for Business Plan:  Area population  Median household incomes  Target market Middle and upper income households Families with children  Estimates of population trends/growth which would support such a business  Anything else?

8. www.support.gale.com 1-800-877-4253 Option 4 Dinah Ramirez Customer Education Specialist 800.877.4253 ext# 8047 dinah.ramirez@cengage.com