1. www.ituc-csi.org Why is communication important for Unions? Philippe Gousenbourger Kristin Blom International Trade Union Confederation

2. www.ituc-csi.org Bad communication Or No communication = bad image

3. www.ituc-csi.org Selling the Union product

4. www.ituc-csi.org Internet From the outside in – not the inside out

5. www.ituc-csi.org Classical communication questions What is a campaign? What is the subject of your campaign/site? What is it you want to achieve? Who are you targeting? How are you saying your message? When are you campaigning – timing? Actions for the campaign? Political lobbying Media campaigning

6. www.ituc-csi.org Keep it short !

7. www.ituc-csi.org Promote your work

8. www.ituc-csi.org New communications: The traditional way to reach out to young people

9. www.ituc-csi.org What is the ITUC using/doing? http://www.youtube.com/ituccsiwww.youtube.com/ituccsi http://www.twitter.com/itucwww.twitter.com/ituc http://youth.ituc-csi.orgyouth.ituc-csi.org http://feedjit.com/stats/youth.ituc- csi.org/map/?x=73&y=53&w=160&h=94feedjit.com/stats/youth.ituc- csi.org/map/?x=73&y=53&w=160&h=94 http://www.flickr.com/itucwww.flickr.com/ituc http://www.ituc-csi.org/peace

10. www.ituc-csi.org ITUC Youth Campaign: More web tools for young people

11. www.ituc-csi.org

12. Good practice from good unions

13. www.ituc-csi.org Second Life and IBM employee unions in Italy http://www.youtube.com/watch?v=dja5rlSGo0s&feature=related

14. www.ituc-csi.org Zeal/Air New Zealand cabin crew union

15. www.ituc-csi.org

16. Worksmart by TUC UK http://www.worksmart.org.ukwww.worksmart.org.u

17. www.ituc-csi.org SAK Finland recruitment campaign

18. www.ituc-csi.org Viral video in Sweden

19. www.ituc-csi.org A union Internet café in Ouagadougou

20. www.ituc-csi.org FNV Youth websites www.workpower.nl www.jobcircle.nl

21. www.ituc-csi.org Hungarian flash-mob helps Pakistanis workers