1. Jemma Stembridge INDEPENDENT PRACTICE

2. What is the Earth Hour? – Recap

3. Project Overview Project to raise awareness of the Earth Hour and to utilize sustainability beyond the event. Find a suitable way to address a lifestyle brand - Solution Concept – Application

4. Original Plans Application compromising of 7 pages Energy Calculator – Main Feature – Visually see savings Events Planner Quiz News Feed Rewards System

5. Target Audience Analysis Any user with enough technical knowledge to use an app However as the app involves planning events and the energy calculator adult supervision for younger users.

6. Research – Event Applications Presented with date of event Clear tiled interface Events are separated with headers making it easy to read Inconsistencies with design, in the app not a clear house style.

7. Competitors Analysis No dedicated application for the Earth Hour Web Presence - http://earthhour.wwf.org.uk/http://earthhour.wwf.org.uk/ Rather text heavy – (aspect I have focused on reducing in my product) Users wanting a quick browse is difficult to get to where they want to be Functionality - it does what it needs to it has a lot of information however the design seems as it was considered before the content was therefore the pages look too full.

8. Planning Strategy - Goals Inspire users to switch off their electricity and other electrical items. (to help save energy and to spread awareness and hope for society to get on board with using more renewable energy resources) To create a concept that is concise enough that users will be able to see how it works and how they would use it Engaging Interface – to ensure users engage with the product and for the product to draw users in so it must be appealing to users.

9. Design

10. Product Showcase – Johns User Journey

11. Overview / Evaluation Approach Taken – Positivity and not lecturing the user and a positive approach = happy users Lifestyle Brand – Engaging app with superhero theme

12. Future Considerations Develop App App use for schools (educational) – downloadable Reward chart Multi Language Integrated multi – national clocks Possibly – City challenges against nationalities Leader boards