Presentation is loading. Please wait.

Presentation is loading. Please wait.

By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment.

Published byBaldwin Robertson Modified over 8 years ago

Similar presentations

Presentation on theme: "By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment."— Presentation transcript:

1 By Alyona Kondrateva

2 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment. 4. Marketing product classification. 5. Conclusion.

3 "COMFY" is the second largest network of home appliances in Ukraine.

4  appliances for the kitchen;  cookers;  refrigerators;  climatic equipment;  video equipment;  TV sets;  computer electronics;  stereos and mobile phones.

5

6

7

8

9 Marketing product classification: - Stars; - Cash cows; - Wild cats; - Dogs.

10  Computers;  Laptops.

11  Household appliances (refrigerators, washing machines).

12  Small household appliances (food processors, hairdryers).

13 - Search for suppliers with fewer intermediaries and lower prices; - Increase the amount of equipment for more efficient use of sales area and store premises; - Change and improve the store product assortment by analyzing competitors.

14

Download ppt "By Alyona Kondrateva. 1. Description of COMFY shop and its product assortment. 2. SWOT-analysis of COMFY shop. 3. Analysis of COMFY product assortment."

Similar presentations

Paper-based Reference Books Newspapers Periodicals Directories Maps etc Information that is stored by traditional means.

Paper-based Reference Books Newspapers Periodicals Directories Maps etc Information that is stored by traditional means.
Xiaobin Liu 2014 April EMERGING M-COMMERCE IN TIER 2 & 3 CITIES.

Xiaobin Liu 2014 April EMERGING M-COMMERCE IN TIER 2 & 3 CITIES.
What effect has ICT had on the society we live in?

What effect has ICT had on the society we live in?
Independent Living My Home Click to enter the kitchen.

Independent Living My Home Click to enter the kitchen.
Energy Needs 1. The amount of energy supplies now compared with the past 2. The change in 1970s 3. Ways energy is needed in one day for me and ; other.

Energy Needs 1. The amount of energy supplies now compared with the past 2. The change in 1970s 3. Ways energy is needed in one day for me and ; other.
Uses of Computers in the Home C E L : C O M P U T E R S i n E V E R Y D A Y L I F E CEL 1 Computers in the Home.

Uses of Computers in the Home C E L : C O M P U T E R S i n E V E R Y D A Y L I F E CEL 1 Computers in the Home.
Principles of Marketing Lecture-30 Summary of Lecture-29.

Principles of Marketing Lecture-30 Summary of Lecture-29.
Multichannel Retailing Chapter 3. Nonstore Retail Channels  Internet Retailing Channels- Electronic and Mobile Retailing  Catalog Channel  Direct-Response.

Multichannel Retailing Chapter 3. Nonstore Retail Channels  Internet Retailing Channels- Electronic and Mobile Retailing  Catalog Channel  Direct-Response.
CYBER MONDAY 2013 Mr. Martin. History Consumerism is a social and economic order that encourages the purchase of goods and services in ever- greater amounts.

CYBER MONDAY 2013 Mr. Martin. History Consumerism is a social and economic order that encourages the purchase of goods and services in ever- greater amounts.
Contemporary Marketing Wired, 9th Edition© 1998 The Dryden Press Chapter 11 Product Strategy.

Contemporary Marketing Wired, 9th Edition© 1998 The Dryden Press Chapter 11 Product Strategy.
Best Buy Co. Inc. (BBY) $47.46 Wednesday, April 11, 2007.

Best Buy Co. Inc. (BBY) $47.46 Wednesday, April 11, 2007.
Chapter 13 Retailing and Wholesaling. What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers.

Chapter 13 Retailing and Wholesaling. What is Retailing? Includes all the activities Involved in Selling Goods or Services Directly to Final Consumers.
Analyzing the Competition Lesson 16. Who is the Competition? Important for retailers to know who their competition is and to understand as much as possible.

Analyzing the Competition Lesson 16. Who is the Competition? Important for retailers to know who their competition is and to understand as much as possible.
MiR Home Appliances www.mirspot.com. VISION INTRODUCING THE MOST ADVANCED, THE MOST SECURE TECHNOLOGICAL PRODUCTS TO THE MARKET WITH LOWEST COSTS AND.

MiR Home Appliances VISION INTRODUCING THE MOST ADVANCED, THE MOST SECURE TECHNOLOGICAL PRODUCTS TO THE MARKET WITH LOWEST COSTS AND.
MGT301 Principles of Marketing Lecture-30. Summary of Lecture-29.

MGT301 Principles of Marketing Lecture-30. Summary of Lecture-29.
Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
Chapter 2 The Channel Participants.

Chapter 2 The Channel Participants.
Uses of Computers in Household Appliances C E L : C O M P U T E R S i n E V E R Y D A Y L I F E CEL 1 Computers At Home.

Uses of Computers in Household Appliances C E L : C O M P U T E R S i n E V E R Y D A Y L I F E CEL 1 Computers At Home.
Page 1Marketing Module David F. Miller Center for Retailing Education and Research Retail Marketing Management 2. Pricing Management.

Page 1Marketing Module David F. Miller Center for Retailing Education and Research Retail Marketing Management 2. Pricing Management.
Retailing Includes the business activities involved with the sale of goods and service to the final consumer for personal, family, or household use Final.

Retailing Includes the business activities involved with the sale of goods and service to the final consumer for personal, family, or household use Final.

Similar presentations

Ads by Google