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Shelby McLeod. Location Key Success Factors Awareness CampaignContinuous PromotionNumber of Customers.

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Presentation on theme: "Shelby McLeod. Location Key Success Factors Awareness CampaignContinuous PromotionNumber of Customers."— Presentation transcript:

1 Shelby McLeod

2

3 Location

4 Key Success Factors Awareness CampaignContinuous PromotionNumber of Customers

5 Decor

6 Swift Current Population

7 Competitors

8 Organization Structure General Manager/Owner Administrative Assistant Junior Instructor Senior Instructor

9 Promotion Awareness Campaign Social networking Word of mouth Grand Opening Guerilla marketing

10 Profitability Year Ended20152016201720182019 Sales 188,160 231,437 260,945 280,842 302,256 Total Operating Expenses 198,208 204,930 204,299 206,429 209,904 Net Income (10,048) 24,368 49,282 64,740 80,346

11 Breakeven Analysis

12 Sensitivity Analysis: Customers Customers/Month Total Owner Compensation Average Compensation Per Hour 100 210,253 $19.41Bankrupt 120 210,253 $19.41 Not economically feasible 140 323,952.00 $30.78Middle ground 190 624,772.00 $59.55Capacity=196 Base 625,901.00 $29.45Base Case

13 Final Considerations Number of CustomersPopulation SizeMarketing EffortsCompetition

14 Questions?

15 Total Capital Required CategoryCost Leasehold Improvements42,835 Electronics22,000 Furniture and Equipment8,094 Total$72,929 Category Bank Debt50,000 Equity20,000 Total Financing70,000 Debt To Equity Ratio71%

16 Owner Compensation 12345 Manager Salary 40,000 41,000 42,025 43,076 44,153 Dividends - - - 35,817 64,648 Total Owner Compensation 40,000 41,000 42,025 78,893 108,801 Average Hours Worked 2,500 2,000 Average Compensation/hour $16.00 $16.40 $21.01 $39.45 $54.40


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