1. A Brief about the Designer Publicity and Fashion Preview

2. By Sharad Kedia

3. The label “Dami” is Designed and Marketed by the Sharad Kedia About the Designer Coming from a reputed business background, Sharad Kedia, the brain behind the fashion studio, Dami, has dared to break from his family mould of Industries, Medicare & Social Services to carve a niche in the fashion industry. Having entrepreneurship ingrained in his blood, his love and passion for creativity has led this young designer to have found his calling in the launch of his label ‘Dami’ serving as a platform for avant-garde designs blended with innovative prêt and couture. It’s the love and passion for the trade that drives Sharad to create timeless and elegant pieces following the latest trends and European colour palettes. Giving shape to this venture, Sharad Kedia conceptualize and execute irresistible pieces.

4. Dami’s origin is rooted in Nepalese to mean very lovely, attractive, charming and all things nice; aesthetics notwithstanding. The label successfully bridges the gap between steep out-of-reach haute couture and ‘me-toos’ in prêt fashion. The muse is the independent thinking modern young woman between 18-35 years of age, sure and confident in her choices. Dami’s woman has an identity of her own and a distinct style. Priced at Rs 1500 upwards is a steal-deal for a Dami creation.

5. A Product of Love & Passion- Painstaking detailing, right from giving flattering cuts to sewing the last button, while all along interacting on a one- to-one basis with the client and then with the in-house Karigars and Master-cutter result in impeccable finished garments. Uncompromising quality being the benchmark of Dami, only the finest quality in silk, cotton, crepe & georgette etc. go through the scissors. Dami, in a short span since its foray has grown to be a sought-after name at various exhibitions, besides enjoying walk-ins and repeat clients at the showroom.

12. The Preview would consist of Sharad's Latest Collection AW'14 The Fashion Preview would began from 3.00 pm to 6.00 pm Venue Blue Frog, Mehrauli, New Delhi Theme of the Fashion Preview is Fun and Style ( Free Style) show 10 Models would be modelling The guest list would be A+ The expected guest would be about 150

13. Our PR Agency would do the following initiatives to promote the event Tent cards in Bar Area and restaurant Poster in the Entrance of Blue Frog Posters Placed from Qutab Minar towards Blue Frog Ad would be Placed in South Delhi DT ( Delhi Times) news paper Media coverage by our internal media and PR agency across various print and online news.

14. Mailers sent to all clients in our database. Sponsors logo on all these creative’s and standee positioning on the day of the event. Entry will be via a guest list compiled by the our PR Agency and its co-partners, guests too would be added in the list Post Fashion Preview Pictures and Video would be shared with shared with all co partners and sponsors. Creative will be shared with you once confirmation from your end. (suggestive creative shared earlier)