1. The Marketing Mix Helping You Compete More Effectively & Win More Often

2. TMM Background Focusing Expansion Retention Acquisition Initiatives Assessing Value Surfacing Opportunity Clarifying the Franchise Deploying Client Intelligence Background 15 Years – Client 15 Years – Vendor/Partner Background 15 Years – Client 15 Years – Vendor/Partner Client Experience Financial Institutions of All Sizes Across North America Client Experience Financial Institutions of All Sizes Across North America Data Library 10 Million Consumer Clients 2.0 Million Business Clients Data Library 10 Million Consumer Clients 2.0 Million Business Clients

3. Key Solutions: Profit$ee Annual Income Statement Acct 1Acct 2Client REVENUE Interest Income$142.67144.23$286.90 Non-Interest Income$37.50$0.00$37.50 EXPENSE Origination$8.40$27.00$35.40 Maintenance$28.00$46.00$74.00 Transaction$61.50$0.00$61.50 NET INCOME $82.27$71.23$153.50 Behavior- based valuation guides revenue improvement Critical new analytical perspective for products, business units, clients Easily determine what…why… how Provides complete income statement for each account & client

4. Key Solutions: Opportunity Modeling  Data mining designed to surface key opportunities & risks  Opportunity Indicators focus on clients with the best chance of success:  High Potential  Product Purchase Propensity  Large Deposit Sources  Supports effective, consistent communications planning to optimize every relationship

5. Key Solutions: Omega Segmentation  Provides a clear vision of how you want clients to evolve  Surfaces & directs priority sales strategies for client groups or one-on- one  Appropriately allocates resources to clients based on their Omega position  Aligned with predictable improvement in value as clients move up the Omega pyramid  Easy to monitor & report progress

6. Key Solutions: FocalPoint  Significantly enhances management decision- making  Identifies & executes proactive strategies to improve the bottom line  Accelerates targeted, successful retention, expansion & acquisition efforts  Available in less than 90 days…without expensive software, extensive training or staff adds  Delivers critical client insight throughout the company Retention: Top 10% Most Valuable Clients Retention: Top 10% Most Valuable Clients Expansion: Single Service Checking Clients Expansion: Single Service Checking Clients Expansion: Clients With A Large Untapped Wallet Expansion: Clients With A Large Untapped Wallet Acquisition: Priority Prospects Acquisition: Priority Prospects Retention: Clients With Maturing CDs Retention: Clients With Maturing CDs 2010-06

7. Our Primary Goal… Provide you with clear direction for achieving a solid competitive edge by:  Thoroughly analyzing your customer information to uncover significant opportunity for bottom line improvement  Incorporating proven tactics – sourced from our observations on over 10 million financial services clients – to fully leverage this “low hanging fruit”  Increasing return on investment from sales/marketing initiatives by allocating resources with the best chance of success & most substantial payback  Cost-effectively and efficiently deploying key client intelligence throughout the franchise to support focused communications

8. Your Needs…Our Solutions THE NEXT STEP? Let’s take an hour to discover if our solutions can help you achieve the impressive results our other clients have experienced. We look forward to hearing from you. Please Contact: Tricia Donohue triciad@mktgmix.com (603) 625-6200