1. Meaning, identity and work: guidance and the crisis of capitalism Stephen McNair President

2. Guidance and identity Where I fit What I contribute What I own What I would like What I can achieve

3. The context: can capitalism save itself? The end of “growth” – resource constraints, economic incompetence Inability to pay for what we need Rise of inequality The shrinking state – “localism” Decline of the public realm More complexity: less certainty Choice and powerlessness The rise of wellbeing as a policy objective

4. Learning: what’s not working? Learning for life outside employment Learning for the unemployed Learning for “advancement” Convincing the “non-learners” Convincing the funders

5. The real world: setting boundaries Qualifications Amount of service Level/kind of service Managing choices

6. Building a profession – the CPA Agree to proceed Consult on constitution Develop register and progression framework Build support across the home countries Develop business model and incentives to participate Test the boundaries of the footprint

7. Issues for NAEGA Guidance and the lifecourse Defining the boundaries of the profession Maintaining our identity An elite or a mass profession? Measuring outcomes: demonstrating benefit Building/sustaining partnerships Rationing resources – qualifications, volume, level