2. What’s Good About Advertising? Don’t Hate Me!

3. Advertising’s Attributes 3. Economic role- the ability to advertise enables new competitors to enter the business arena. Competition, in turn, encourages product improvements and can lead to lower prices 4. Advertising reaches a mass audience, thus greatly reducing the cost of personal selling and distribution 5. Social function- by vividly displaying the material and cultural opportunities available in a free enterprise society, advertising helps increase productivity and raises the standard of living Advertising fulfills five basic functions in society 1. Marketing function by helping companies sell their products and services 2. Educational- People learn about new products and services, or improvements in existing ones, through advertising

4. Advertising’s Attributes o Advertising can be a fulfilling lifetime occupation for creative and imaginative people o Some advertising, whether print, radio and television, has an appealing artistic quality that can evoke emotion, even awe o Public Service Announcements (PSAs) can raise awareness and benefit good causes o And one other key attribute of advertising is that in can be……... Other Positives: ◦Self-improvement- advertising can help and motivate us to become better people in terms of health, safety, education, lifestyle ◦Effective advertising can make companies prosperous, thus creating stable jobs and news ones too ◦Advertising reflects eras, cultures, values and thus has historic significance ◦Supports U.S.’s array of commercial media

5. Humor never gets old LOL! …VERY FUNNY!!! And it’s always good for us to laugh, don’t you think? Humor in CX Example…