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Community Gains Investment Fund Frances Toner IASE communications officer IASE Communications.

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Presentation on theme: "Community Gains Investment Fund Frances Toner IASE communications officer IASE Communications."— Presentation transcript:

1 Community Gains Investment Fund Frances Toner IASE communications officer IASE Communications

2 The fund provides for a digital media officer and a communications officer Community Gains Investment Fund

3 IASE Communications Actions within these roles include: ~ Extensive media relations for the launch and build-up to the European Union of Supported Employment (EUSE) conference

4 IASE Communications Actions include: ~ Circulation of a monthly EUSE conference ezine and a monthly IASE ezine ~ A new logo, branding and promotional material was developed for Job Shadow Day

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7 IASE Communications Actions include: ~ Development of website, including compliance with new regulations and update of content ~ Introduction of a structured social media plan

8 IASE Communications Actions include: ~ Invitation to some high profile professionals to take part in Job Shadow Day ~ Job Shadow Day photo-call with Ray D’Arcy and Neven Maguire ~ Other high profile Job Shadows included Derek Mooney, Richard Crowley and Brendan O’Connor

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10 IASE Communications Actions include: ~ Worked with PR Wise to secure national TV, radio and newspaper coverage and extensive, regional radio and newspaper coverage across the country for Job Shadow Day 2013 ~ Strong social media campaign for #JobShadow2013

11 Total value of publicity was more than €325,000

12 IASE Communications Actions include: ~ Google Ad Words grant secured. It has providing Google pay-per-click advertising worth $49,000 to date ~ Youtube channel with more than 50 videos and 18,300 views ~ Developed the Open Door logo, tag line and publicity material

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14 IASE Communications Actions include: ~ Development of Employers Resource Pack ~ Media relations for Open Door events


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