1. January 2009 Technical and economic feasibility studies Methodology and useful tools

2. Page 2 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

3. Page 3 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

4. Page 4 © 2009 Propriété d’Ernst & Young – Confidentiel. Why a technical and economic feasibility study ?

5. Page 5 © 2009 Propriété d’Ernst & Young – Confidentiel. Methodology overview Offer analysis Strategic Segment Analysis Competiti ve position Business Plan ► Qualify the needs for the different market segments ► Validate and structure the offer based on the idea or technology ► Define the targeted strategic segment ► Analyze the segment’s dynamics ► Analyze competitive structure and forces ► Define key success factors on the segment ► Elaborate different scenarios : business model, offer, financing… ► Prioritize scenarios with specific criteria (return on assets, capacity of building a sustainable competitive advantage…) ► Elaborate global strategy and main milestones (R&D, marketing, recruiting…) ► Build financial forecasts (turnover, investments…) ► Calculate needed financing ► Define targeted team profile ► Build IP strategy ► The methodology will go through four stages which answer each to a main question for the client: ► Which offer based on our idea or technology will match an unmet need ? ► How does the strategic segment we target work and what is required to success ? ► Which model should we build to be successful on that segment ? ► What are the next steps ?

6. Page 6 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

7. Page 7 © 2009 Propriété d’Ernst & Young – Confidentiel.

8. Page 8 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

9. Page 9 © 2009 Propriété d’Ernst & Young – Confidentiel.

10. Page 10 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

11. Page 11 © 2009 Propriété d’Ernst & Young – Confidentiel.

12. Page 12 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools

13. Page 13 © 2009 Propriété d’Ernst & Young – Confidentiel.

14. Page 14 © 2009 Propriété d’Ernst & Young – Confidentiel. Table of contents ► Methodology ► Methodology overview ► Offer analysis ► Strategic segment analysis ► Competitive position ► Business plan ► Useful tools