1. 2014 Popcorn Kickoff “Fund Your Adventure”

2. Northern Lights Council 2014 Popcorn Sale

3. Chair-Virginia Lovell Distribution & Warehousing-Roxanne Ringuette Kickoff-Glen Burley Staff-Rachel Kent Annette Vawter Chris Shantz Michelle Wood Michael Machan-Burley 2014 Council Popcorn Committee

4. Area Coordinators Wendy Simpson- Aspen Plains Sherri Brady/Paula Stenzel- Boreal Frontier Sylvia Wolhmuth - Buffalo Plains - Prairie Gold Bruce McKillop—Unchaga Chandra Bogdan—Waskasoo Shawn Bishop - Western Trails Special thanks goes out to all the Ventures of 116 th Lynnwood for all you help with this years popcorn campaign. Broderick Wood - Vent Advisor 2014 Council Popcorn Committee

5. 2014 Council Popcorn Supporters

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7. 2013 Review 2014 Product Enhancements 5 Simple steps for growing your sale INCENTIVES that motivate! Leader tools at www.scoutpopcorn.ca Sale specifics: Key Dates, commissions, etc. 2014 Popcorn Sale

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9. 2013 Sale Review Council Gross Sales Return to Local Scouting $ 795,345.86 # Cases 13,466 Cases Avg. Profit per Case $59.06 $1,284, 385.00

10. Average Return to Scouting

11. 2013 Product Mix

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13. Selling Methods

14. Accepting Credit Cards

15. Or karisamarra@squareup.com

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17. Special Guest Mr. Gary Rosenfeld from Trails End

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19. Product Enhancements 2014 Product Enhancements

20. Packaging Update

21. Product Enhancements Chocolatey Caramel Crunch Made with Dark Chocolate

22. Product Enhancements New Recipe! Caramel Corn With Almonds, Pecans, & Cashews

23. Product Enhancements White Cheddar Cheese Now available as a stand alone item

24. Product Enhancements Cheese Lovers Collection: Now with Cheddar Cheese and JalapeñoPepper

25. Product Enhancements Sweet & Savoury Collection: Now with White Cheddar Cheese

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27. All Trail’s End products have zero grams of Trans Fat

28. http://www.scouts.ca/popcorn/canadian-forces-program.html In 2013 there were 3,641 orders placed. Since 2011, 15,145 orders were placed for sales of $549,390. That returned over $329,000 back to Scouting!

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30. Grow Your Sale 1. Plan your program and Set Goals 2. Motivate your Scouts with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Scouts and parents 5. Use the best ways to Sell and achieve your goal!

31. Plan Your Program Go to the Virtual Sale Planner at www.scoutpopcorn.ca Build your plan using the Program Planner 1.Plan for your yearly activities 2.Budget for all events 3.Set Goals for your group and youth Fill in your number of youth, commission and activities per month with costs. The planner does the rest!

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34. Setting The Goal

35. Setting The Goal Facts! Scouts and Groups who set sales goal sell TWICE as much Popcorn as those who do not set a goal. Only 40% of the Scouts set a sales goal Scouts who set a sales goal average $626 in sales Scouts without a goal averaged $332 in sales Groups that set goals averaged $10,380 in sales. Groups without a goal averaged $6,900 in sales The main reasons Leaders do not set goals: Don’t know how Didn’t think it was important

36. Set Your Sales Goal Through Program Planning

37. Set Your Section Goal

38. Set Your Activity Goal

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40. Motivating Your Youth National Prize Incentives

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42. Motivating Your Youth Scout Bucks are back! Youth can earn 6% of their net profit in Scout Bucks. Top Seller in each Area Will receive $100. Most Improved Group This award is for the Group whose average sales increased the most when compared to last years average. Prize will be awarded by region ! Ft McMurray/Grande Prairie/Edmonton & Area/Red Deer & Area/Lloydminster & Area

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44. Motivating Your Youth Introducing ! The $600 Club If average amount sold per youth in your group is $600, The group will receive $100 toward a popcorn celebration party. Coordinator Bonus Average amount sold per youth in your group is $600 The Coordinator gets $50 Keg Gift card If Average amount sold per youth in Area is $600 Area coordinator gets $50 Keg Gift card $600 Sales Club Crest

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46. Motivate Your Scouts Build your own group-level incentives Pie in the Face for $500 Sellers! Top Group Seller Prizes! Pizza Party for reaching their goal! Prize table etc….. Post-Secondary Scholarship Sell $2,500 one time and 6% of your total sales each year is invested in your own Post- Secondary scholarship account

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48. Build the BEST Kickoff The kickoff is the single most important factor for you to have a good sale Have a 30-minute fun-filled Popcorn Kickoff: Refer to the Leader Guide at www.scoutpopcorn.ca Make it FUN and FESTIVE! Show parents what’s in it for them Have giveaways and prizes Prepare your Scouts Have role plays and practice the sales script Help your Scouts gain the confidence to sell! Review the proper selling techniques Review the safety tips

49. Close The Sale Want to close more sales? Take the following approach when speaking to a potential customer… Hi, my name is _____ and I’m a Scout with Group ___. I’m selling popcorn so I can ______. You can help me reach my goal by trying some of my popcorn! Will you please help me? More effective than asking, “Want to buy some popcorn?” don’t you think?

50. Communication It’s important to follow up after your kickoff and throughout the sale with important sale information. Use email, social media, and meetings to remind families about: Sales goal for each Scout Key sale dates Weekly updates at meetings. Email Scouts and parents about key dates as reminders. Utilize Social media Go to www.scoutpopcorn.cawww.scoutpopcorn.ca to access communication tools: Promotional Images Leader Guide

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52. Selling Methods

53. Take Order Selling Youth use an order form to go door-to-door or sell to family and friends. Establish your dates – take order sales typically start immediately after kickoff. Create a cut off date for your group, allowing you enough time to process the orders. Determine sales territory. Don’t infringe on another groups, “Territory” Create a “Blitz Day” to have youth sell as a group activity Have parent(s) take an order form to work Be creative !!

54. Show & Sell New Pilot Program Now Ventures and Rovers can do a, “Show & Sell” with left over product. Starting December 1 st, a Company or Crew can take popcorn from the Adventure Center, “Show & Sell”. When the day is done bring back what you don’t sell! Pay for only what you sold, keep the profit !! Prior arrangements need to made where you will be selling.

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56. Best Ways To Sell $600 is the GOAL Invest a little time with your child and achieve your Goal! TAKE ORDER = $600 Goal Average $200 per hour Door-to-Door = 3 hours

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58. Key Dates September 13 th - Kick Off September 15 th to 19 th Groups hold kickoffs September 15 th to October 24 th Campaign sales October 24 th - Orders due to Council Office November – Delivery, More information to follow on pick up dates and times

59. Next Steps 1. Talk to leaders, Plan your program and Set Goals 2. Motivate your Youth with INCENTIVES! 3. Build your best Popcorn Kickoff ever! 4. Constantly Communicate with Youth and parents (Use social media) 4. Use the best ways to Sell and achieve your goal!

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61. Thank You For Attending