1. © 2009 IBM Corporation 1 The API Economy and Cast Iron Web API Andrew Daniel – Cast Iron UI Developer Andrew Daniel – Cast Iron Web API Software Engineer 21 st March 2013

2. © 2013 IBM Corporation 2 Agenda ■ What is API Management?  The API Economy  The Engaging Enterprise  The Basics of Web API  Web API key concepts ■ Web API Demo Source If Applicable IBM Presentation Template Full Version

3. © 2013 IBM Corporation 3 What is API Management? ■ The API Economy 3IBM Confidential 400 Million Tweets Per day, with 10x more traffic via Twitter API #HeavyUsage 5.9 Billion Mobile Subscribers Globally in 2011 $7bn worth of items sold annually on eBay through APIs 25 Billion Apps downloaded from the Apple AppStore Over 1 Billion API calls per day each from Netflix, eBay Klout & AccuWeather

4. © 2013 IBM Corporation 4 The Engaging Enterprise Apps Customer Business User IT Guy Enterprise App Developer Business Users want to engage Customers in new markets They need to Externalize the Enterprise They need to get Apps in front of these Customers Apps need APIs that Externalize the Enterprise App Developers use APIs App Developers are now External to the Enterprise IT Guys need to secure, scale and support the externalized Enterprise Business Users and IT Guys needs Insights so they can respond to business needs The Platform Enterprises wants to tap into innovation from a large community of developers, not just developers they employ

5. © 2013 IBM Corporation 5 The Basics of Web API A web API is a public persona for an enterprise; exposing defined assets, data or services for public consumption A web API is simple for app developers to use, access and understand A web API can be easily invoked via a browser, mobile device, etc What Value Does a Web API Provide? Extends an enterprise and opens new markets by allowing external app developers to easily leverage, publicize and/or aggregate a company’s assets for broad-based consumption What “assets, data or services” are exposed via a Web API? Product catalogs Phone listings Insurance cases Order status Bank loan rates … anything! 2. Builds

6. © 2013 IBM Corporation 6 Key Concepts ■ Security  Managing access  Quota usage, tracking and monitoring ■ Capability  Proxy of existing services  “Assembly” of existing data sources to create a new API ■ Caching  Deal with increased load on backend services  Flood control / DoS prevention ■ Analytics  Technical metrics about calls made, devices used, workload per app developer  Business level queries defined on the fly ■ Community  Publicize and promote adoption of your APIs  Manage sign up of app developers  Provide branding for your enterprise, plus self service documentation and samples for your users

7. © 2013 IBM Corporation 7 Demo ■ Demo of IBM Cast Iron Web API webapi.castiron.com

8. © 2013 IBM Corporation