1. Hunt for consumption not to extinction Pride Campaign Santi “Joy” Saypanya CRITICAL ANALYSIS PRESENTATION

2. Nam Et – Phou Louey NPA The Nam – Phou Louey NPA is one highest priority tiger conservation sites. Located in North Eastern part of Lao PDR. It is believed to be the last home for biggest population of tigers in the country and only confirmed source site in Indochina. CRITICAL ANALYSIS PRESENTATION Core Zone 3,000km 2

3. The Strategy in Nam Et – Phou Louey NPA Our campaign has protected the prey of the last tiger population in Laos by celebrating hunters who hunt wild animals legally and by promoting the reporting of poachers who threaten the food security of local communities. CRITICAL ANALYSIS PRESENTATION

4. Nam Et – Phou Louey NPA Target Audiences CRITICAL ANALYSIS PRESENTATION 1.Illegal hunters 2.General villagers 3.Government officials General villagers

5. Nam Et – Phou Louey NPA Theory of Change Results & Critical Analysis CRITICAL ANALYSIS PRESENTATION

6. CR Conservation Result Goal Prey population will increase 15%. By 2012 CRITICAL ANALYSIS PRESENTATION

7. K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results General villagers know that muntjac and wild pig are important food for people Campaign site Control site

8. A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results General villagers don’t allow outsiders who come to hunt in their village Campaign site Control site

9. IC Interpersonal communications A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results General villagers have talked about how to increase muntjac and wild pig population in their village use area Campaign siteControl site

10. IC Interpersonal communications A Attitude K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Critical Analysis the importance of key five tiger prey species, feel ownerships of the species don’t allow outsiders to hunt in their village use zone, have talked to each other how to increase the species which lead to their behavior change.

11. Barrier Removal BR IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results General villagers reported illegal activities to Wildlife Crime Unit (WCU) and then WCU responds to reports proactively resulting in confiscations, fines and captivity. Critical Analysis This activity helped removing the barrier in changing behavior, if general villagers would like to change their behavior by reporting, but no one respond their report, they would not report again. 75%

12. Barrier Removal Deep Dive 1.The assignment of officers who will work with Wildlife Crime Unit by concerned government agencies 2.The assignments of committee to oversee and are responsible for the WCU and its government agencies. 3.Reassign WCU 4.The development of ongoing informant network 5.Created hotline number 6.The law enforcement 7.Gun license 8.Quarterly meeting CRITICAL ANALYSIS PRESENTATION

13. BC Behavior Change BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results More than 250 hotline call in, 82 calls related to illegal activities. Critical Analysis This is the actual behavior changes that we wanted general villagers to report illegal activities and government officials respond the reports which led the confiscations.

14. BC Attitude TR Threat Reduction BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results 22 cases were fined, prosecuted and closed. Critical Analysis This actual threat reduction follow by behavior change amount target audiences, general villagers reported illegal activities, government officials, responded the report and enforced the regulation.

15. BC Attitude TR Threat Reduction BR Barrier Removal IC Attitude A K Knowledge CR Conservation Result CRITICAL ANALYSIS PRESENTATION Results Number of tiger and it key five prey species will be monitored by 2012. Critical Analysis To measure the success of the some species might take several years especially tiger and its preys. So it would not be able to do it for one campaign period of time.

16. How we monitored success? 2009 Qualitative & Quantitative Results Capacity: planning, implementing and assessing. Constituency: participatory from government counterpart, behavior change in target audiences Conservation result: Future monitoring. CRITICAL ANALYSIS PRESENTATION

17. How we monitored success? 2009 Lead Agency Partner Perspective This campaign has met my expectations. Built the foundation of change through theory of change We see clear examples of success campaign has paved the way for future activities to result in more conservation impacts and results. CRITICAL ANALYSIS PRESENTATION Troy Hansel Deputy Country Director, WCS Lao PDR

18. Where are we and where are we going? 2010 CR Baseline CRITICAL ANALYSIS PRESENTATION Where are your target audiences at on the Theory of Change? K + A + IC + BR BC TR CR What are your future goals to move them along the Theory of Change? K+A+IC:Government officials workshops, BR: The hotline BC:Illegal hunter workshop TR: Enforce the district regulation CR: Tiger and prey monitoring. Government officials and illegal hunter General villagers and Government officials