1. New Product Development in the Food Industry

2. A Reminder of the Generic New Products Process Phase 1: Opportunity identification & selection Generate new products opportunities, evaluate and rank them Phase 2: Concept generation Select high potential/urgent opportunities, begin customer involvement Phase 3: Concept/project evaluation Evaluate concepts on technical, marketing & financial criteria Phase 4: Development Design, test & validate prototypes. Scale-up production. Prepare marketing strategy, tactics and launch plan. Approve business plan. Phase 5: Launch Commercialise from plans/prototypes and begin distribution and sale Crawford &DiBeneditto (2008)

3. Evaluation Tasks Key Questions Process phaseEvaluation Task Opportunity identification & selection Initial review Full screen Market testing Progress reports Direction Concept generation Concept/project evaluation Development Launch Where should we look? Is the idea worth screening? Should we try to develop it? Have we developed it? If not, should we continue to try? Should we market it? If so, how?

4. Questions 1.What are the basic steps in developing a new food product? (to what degree are they the same/different to those in the generic model presented?) 2.Who are the key people involved in the process? 3.How long does it take to develop a new food product? 4.What were the similarities in the development of each of the products in this DVD?

5. Questions (cont’d) 1.How is new product development in this industry likely to differ to other industries (such as aerospace, pharmaceuticals, or electronics)? 2.How does this example of new product development differ to the previous video on the Cerebral Paulsy Wheelchair? – Different stages? – Different processes? – Different challenges? – More complex/well managed (or less)?