1. Less Content = More Quality Norwegian Cancer Society Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern

2. Norwegian Cancer Society Top Tasks

4. 70% increase in one-time donations 88% increase in monthly donors registered 164% increase in members registered 348% increase in incoming links 80% increase in visitors 5,000 to 1,000 pages 45 publishers to 6

8. Less Content = More Quality Norwegian Cancer Society Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern