1. Do entrepreneurs cause entrepreneurship?

2. ENTREPRENEURship Market opportunities, technology changes, etc. play roles in entrepreneurship The entrepreneur is at the heart of the matter Without the entrepreneur, there is no entrepreneurship Understanding the entrepreneur is critical to understanding how to develop and launch successful ventures

5. The Opportunity Analysis Canvas Goal of developing students’ –entrepreneurial mindset and –opportunity analysis skill set to –identify entrepreneurial opportunities

6. Macroeconomic Change Entrepreneurial Motivation Entrepreneurial Mindset Entrepreneurial Behavior Industry Condition Industry Status Opportunity Identification Value Innovation Competition The Opportunity Analysis Canvas TM

7. Where does the Opportunity Analysis Canvas fit within business models and plans? Opportunity Analysis Canvas 12 Business Plan 3

8. 2c. Macroeconomic Change Demographic Psychographic Technical Societal Political Regulatory 1b. Entrepreneurial Motivation Self-efficacy Cognitive motivation Tolerance for ambiguity 1a. Entrepreneurial Mindset Achievement Individualism Control Focus Optimism 1c. Entrepreneurial Behavior Confidence Risk Interpersonal relationship skills Social capital 2a. Industry Condition Knowledge conditions Demand conditions 2b. Industry Status Industry life cycle Industry structure 3b. Opportunity Identification Problem Solution Advantage Team 3a. Value Innovation Eliminate Reduce Raise Create 2d. Competition Learning curve Complementary assets Reputation effects The Opportunity Analysis Canvas TM

9. Thinking Entrepreneurially Seeing Entrepreneurially Acting Entrepreneurially Entrepreneurial Mindset Entrepreneurial Motivation Entrepreneurial Behaviors Industry Status Industry Conditions Macroeconomic Changes Competition Value Innovation Opportunity Identification The Opportunity Analysis Canvas is segmented into three categories.

10. Summary 1.Business models take shape after an idea is conceived. 2.Without the idea itself, no business model nor customer discovery can begin. 3.It is this first step, the idea generation step, that the Opportunity Analysis Canvas fulfills as an innovative tool for identifying and analyzing entrepreneurial ideas. 4.The entrepreneur is the starting point.