1. I Want to Walk with my Moko Applying Community Based Participatory Research in the Creation of a Diabetes Prevention Documentary with New Zealand M ā ori Alison Farmer, Jeffrey Gage, Ray Kirk University of Canterbury, NZ Timothy Edgar Emerson College, Boston, USA

2. Overview Type 2 diabetes is almost three times more prevalent in the indigenous people of New Zealand (M ā ori) than non-M ā ori. Little is known about their personal understanding or experience of the disease. Need for innovative approaches to health communication Absence of theoretically grounded audio-visual materials

3. Aim To engage M ā ori health leaders and community members in a participatory process to develop a culturally relevant diabetes prevention documentary CBPR is a partnership approach to research that equitably involves community members, practitioners, and academic researchers in all aspects of the process, enabling all partners to contribute their expertise and share responsibility and ownership ( Israel, et al., 1998 ) Israel, et al., 1998

4. Method Partnership Development Community Advisory Board Key Informant Interviews Focus Groups (Hui) Co-analysis of data (informed documentary messages) Theoretical approach determined (Collective efficacy) Documentary created

5. Strengths Reflects the cultural values of the participating community Research with a community rather than on a community Acknowledges different ways of knowing Documentary is a way for communities to prioritise their own health issues and for participants to share their own health narratives “We’ve never been asked that simple question. What would you like to see in a film? We don’t get asked about Maori”

6. Challenges Gaining trust Time Varying communication styles Different world views and need for cultural humility Tensions regarding academic and community expectations