1. GROUP # 3 曾冠瑋 H54006020 陸凱拉 H54017013 李星諭 H54001046 PROFESSOR KUANG-CHIU HUANG 12/13/2013

2. Outline  SWOT Analysis  Competitive Profile Matrix  BCG Matrix  Q&A

3. SWOT Analysis – Strengths Deploying a next generation wireless network Strong incentives for employees Only carrier to provide unlimited data plans Strong Brand Recognition SWOT Analysis – Weaknesses Lack of retaining subscribers has caused an increase in capital expenditure and market share loss Poor LTE coverage D/E ratio much higher than its rivals

4. SWOT Analysis – Opportunities Increasing Demand for Mobile Broadband Strategic Alliance with Apple, Google and Microsoft Increasingly faster network speeds SWOT Analysis – Threats Global Economic Slowdown Competitive pressures from the incumbent players Increased legal and administrative expenses

5. SWOT Matrix Strengths-S 1.Deploying a next generation wireless network 2.Strong incentives for employees 3.Only carrier to provide unlimited data plans 4.Strong Brand Recognition Weaknesses-W 1.Lack of retaining subscribers has caused an increase in capital 2.expenditure and market share loss 3.Poor LTE coverage 4.D/E ratio much higher than its rivals Opportunities-O 1.Increasing Demand for Mobile Broadband 2.Strategic Alliance with Apple, Google and Microsoft 3.Increasingly faster network speeds S1S3O1 Strategies Deploy a next generation wireless network to meet the demand for mobile broadband. Threats-T 1.Global Economic Slowdown 2.Competitive pressures from the incumbent players 3.Increased legal and administrative expenses W3T2 Strategies Improve 4G LTE coverage to compete with incumbent players.

6. Competitive Profile Matrix

7.  Sprint is considered weak. Since the average weighted score for CPM matrix is 2.5, any company´s total weighted score that falls below 2.5 is considered weak.  As the result show Verizon is dominating on critical success factors because the total weighted score is high compare to AT&T and Sprint.  Some points to improve are: coverage, customer base and financial position.

8. Competitive Profile Matrix Financial Position, in 2013 increase their revenues Try to improve coverage http://www.youtube.com/watch?v=CdLQ7uC7lLI Supports Students with New Programs and Services will improve their customers base.

9. Services Revenues USA Revenues Sprint (millions) Market share Market Growth Rate Relative market share Voice$92.4 billion 729 0.7%-13.5%31.8% Data($94.8 billion 1810.19%-12.6%8.6% Internet$39.1 billion 8662.2%-4%100% BCG Matrix Sprint

10. Dogs IV Question Marks I Cash Cows III Stars II High 1.0 Medium 0.5 Low 0.0 High +20 Medium 0 Low -20 Industry Sales Growth Rate Internet Data Voice Relative Market Share Position