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Retail market strategy. RMS INCLUDES TARGET MARKET- THE MARKET SEGMENT THE RETAILER WILL CATER TO.

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Presentation on theme: "Retail market strategy. RMS INCLUDES TARGET MARKET- THE MARKET SEGMENT THE RETAILER WILL CATER TO."— Presentation transcript:

1 Retail market strategy

2 RMS INCLUDES TARGET MARKET- THE MARKET SEGMENT THE RETAILER WILL CATER TO.

3 RETAIL FORMAT DEFINITION This is the general nature of the retail mix in terms of range of products and services, pricing policy, operating style or store design and visual merchandising

4 RETAIL FORMAT AND RETAILERS MIX MERCHANDIZE LOCATION CUSTOMER SERVICE ADVERTISMENT PRICING STRATEGY STORE DESIGN VISUAL MERCHANDIZE

5 COMPETITIVE ADVANTAGE

6 GROWTH STRATEGIES

7 TARGET MARKET TARGET MARKET EXSISTING NEW RETAIL FORMAT EXSISTING MARKET PENETRATION MARKET EXPANSION RETAIL FORMAT NEW FORMAT DEVELOPMENT DIVERSIFICATION

8 MUDRA GARMENTS VAN HEUSANELITE AND UPPER MIDDLE CLASS, CORPORATES LOUIS PHILPPEELITE AND UPPER MIDDLE CLASS, CORPORATES ALLEN SOLLEYFriday dressing PETER ENGLANDMID PRICE RANGE, FOR ENTRY LEVEL MANAGERS

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