1. Market Analysis Section Trade Map A web-based trade flow analysis tool Eric Buchot Geneva, April 2008 ITC Market Analysis Tools

2. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 2 An exporter of pineapples is looking to diversify its client base….. Which country should be targeted?

3. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 3 A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…

4. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 4 A trade mission needs to know our top export products to Germany…

5. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 5 Where could you import automotive components from? Who are the largest suppliers in your region?

6. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 6 What is the current trade between your country and the United States?

7. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 7 Initial answers to these questions and many more are easily found in Trade Map…

8. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 8 ITC Trade Map provides: On-line database of trade flows –Value of exports and imports –Quantities –Trade Balance –Unit Values –Growth trends –Tariff barriers –Market shares –Rankings for all these criteria For each product and partner country in a fully interactive environment

9. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 9 Key characteristics Where does the data come from? –COMTRADE, produced by the United Nations Statistics Division databaseCOMTRADE –National Authorities What is Trade Map’s geographical coverage? –Information for over 220 countries and territories using data reported by 160 countries and territories –We have data for non-reporting countries using mirror statistics What is Trade Map’s product coverage? –For the Harmonized System over 5,300 products at the 6 digit level –For the National Tariff Line up to 30,000 products for 90 countries (~84% of world trade) What is Trade Map’s time horizon? –Yearly, quarterly and monthly data

10. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 10 HS-2 HS-4 HS-6 Data classification - I The Harmonized System (HS) –A numerical classification system of products used as a basis for international trade statistics by almost all countries. The system is harmonized up to six digits (HS-6)HS-6 HS data is standardised internationally. You can compare HS data between countries. The HS is broken down into 3 clusters: –HS-2: the chapter of the good (sector) E.g. 09 = Coffee, Tea, Mate and Spices –HS-4: groupings within the chapter (sub-sector) E.g. 0902 = Tea, whether or not flavoured –HS-6: product(s) within the grouping (product level) E.g. 090210 = Green tea (not fermented) More and more specific

11. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 11 HS-2 HS-4 HS-6 NTL Data classification - II National Tariff Lines (NTL) codes –Classification of goods after the 6 digit level of the Harmonized System classification. –More specific than the HS product level (HS-6). –While the most detailed level of the HS is HS-6, National Tariff Lines can go up to 12 digits. –Why use the HS and NTL classification? The HS classification is standardised internationally The NTL classification is not standardised internationally. Each country decides its own further classification after the Harmonized System. Hence, National Tariff Line codes can be different from a country to another. See example on next slide. More and more specific

12. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 12 Harmonized SystemHarmonized System – broad product coverage, harmonised across countries 08 (HS-2) Edible fruit and nuts; peel of citrus fruits or melons 0804 (HS-4) Dates, figs, pineapples, avocados, guavas, mangoes and mangosteens, fresh or dried –080450 (HS-6) Guavas, mangoes and mangosteens, fresh or dried National Tariff LineNational Tariff Line – very specific product coverage, international comparison not possible, differentiated between countries National Tariff Line for Australia –08045000 (NTL) Fresh or dried guavas, mangoes and mangosteens National Tariff Line for Japan –080450011 (NTL) Mangoes, fresh –080450019 (NTL) Guavas and mangosteens, fresh National Tariff Line for the United States –0804508000 (NTL) Guavas, mangoes and mangosteens, dried –0804506080 (NTL) Guavas and mangosteens, fresh, if entered during the period from June 1 to august 31, of the following year, inclusive – 0804504040 (NTL) Mangoes, fresh, if entered during the period from September 1, in any year, to the following may 31, inclusive

13. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 13 Click here to create your account Log-in Access other ITC market analysis tools Trade Map home page

14. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 14 Trade Map selection menu Imports or Exports Country/Region selection Partner country selection Product selection Data visualisation

15. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 15 Tariff Barriers Unit Value Global market share Countries Quantity Growth rates Value World importers of pineapples

16. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 16 Assess the competition in export markets Assess Netherlands’ tariff barriers

17. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 17 World exporters of pineapples Gauge your relative export performance

18. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 18 tariff line level information for selected markets Countries importing mangoes (080450)

19. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 19 Mangoes imported by Japan at the tariff line level At the 9 digit level

20. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 20 Countries exporting mangoes to Japan 9 digit level information

21. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 21 8 or 10 digit level Markets importing “perfume and toilet waters” (330300) from France

22. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 22 8 digit level List of products at the tariff line level

23. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 23 8 digit level Importing markets for « toilet waters » at NTL level

24. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 24 Analyse time series

25. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 25 Analyse potential for bilateral trade Select your countries/regions

26. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 26 By product groups at the HS 2 digit level Existing and potential trade between Tanzania and United Kingdom

27. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 27 at the HS 6 digit level Existing and potential trade between Tanzania and United Kingdom

28. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 28 Trade Map Graphs Bubble Charts: Positioning products according to growth rates and changes in market share

29. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 29 Babies - ?? Stars Dogs Cash cows The Boston Consulting Model (or Matrix) Chocolate Organic biscuits Size is proportional to the turnover of the Strategic Branch Unit Baby biscuits LowHigh Relative Market Share High Market Growth Low Portfolio model of a production strategy Product Life Cycle

30. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 30 Underachievers Champions Losers in declining markets Achievers in adversity Shrimps, prawns Bananas Size is proportional to export turnover Tuna, canned LossesGains Change in world market share Positive International demand: World Trade Growth Negative National Export Growth vs. International Demand The Case of Ecuador www.intracen.orgwww.intracen.org / Click on Countries / Select your country / Click on National Export Performance

31. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 31 Trade Map Chart: Performance position of a country’s export products Growth in demand (of world or of a target market) Growth in County X’s Market Share HS 4 or 6 Country X Prospects for Product Diversification

32. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 32 Trade Map Chart: Performance position of a country’s export products

33. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 33 Trade Map Chart: Prospects for market diversification Growth in partner country demand for product Z Partner country Country X, Product Z Partner country share of Country X’s export of product Z Partner country

34. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 34 Trade Map Chart: Prospects for market diversification

35. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 35

36. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 36 TradeMap helps Trade Support Institutions, Exporters and Importers….. Search for new markets or suppliers Assess competition or diversify sources Benchmark their trade performance Set priority products for trade promotion and development Evaluate tariffs and trade barriers Assess product diversification potential with a partner country

37. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 37 To conclude… Trade Map is: an easy to use, intuitive tool facilitating your market research.

38. TradeMap: A web-based trade flow analysis tool Title of Workshop 070201-WS-TMap-En- 38 For additional information on Trade Map Visit www.trademap.org or contact trademap@intracen.org