1. Carpet Dealers -What does a Carpet dealer sell? _____________________________________________________________________ -Who do they sell Carpet to (target groups)? _____________________________________________________________________ -What factors would they care about when deciding which Carpet Dealer to choose? _____________________________________________________________________ Call Opening Questions: How large a selection of carpet do you have in stock? Do you carry most grades and colors? Do you have an online gallery of choices to look at on your web site? Do you offer any type of volume discount based on the amount of carpet purchased…especially with large area commercial jobs? Do you have a showroom? If so, how many square feet it is? Do you also offer in-home service and estimates? Are people brand name conscience when it comes to carpet? If so, which brand names do you carry? Do you offer any type of design consulting or advice? If so, do you provide advice on the best type of carpet to purchase based on high-traffic areas, durability, and various pricing options? Do you also provide installation service? Do you use only your own installers? Will you remove the old carpet and padding if asked? How soon can you generally do the installation after the sale is made? In most cases, are you able to start and complete the installation when you say you will? Do you offer any payment plans or financing? Do your potential clients care about some of these points-if so, could we discuss in more detail? Notes: _________________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ _______________________ Confidential Property of Mike Centorani/Matchcraft, Inc. 2009

2. Carpet Dealers Needs Analysis Questions: What is your most profitable type of your business? (residential, commercial-possible headline) _________________________________________________________________________________ Overall, what % does that represent? What % would you like it to be? _____________________________________ _______________________________________ What other areas of your business are profitable? Would you like more of any of these type of jobs? (ex. carpet wholesale, carpet repair, flooring, tiles, etc. headings) _________________________________________________________________________________________________ How many salespeople/designers do you have? How many sales do you currently average/week? _____________________________________ _______________________________________ How many more sales (on average) do you think could be realistic to average in a week? (potential additional opportunity) __________________________________________________________________________________ How many installation jobs are you averaging per week and how many more could you handle? (capacity) ______________________________________________________________________________ I know there is probably a pretty wide range, but what is the average carpet sale worth? (ROI) __________________________________________________________________________________ WHY is your carpet company the best choice for someone? (subheadline) __________________________________________________________________________________ Have your salespeople/designers/installers gone through any type of training? Are they professional and courteous? __________________________________________________________________________________ How far would someone be willing to travel to buy carpet from you? (other directories/reach) __________________________________________________________________________________ What other ways do you try to promote your tile company now? (continuity of ad messages) __________________________________________________________________________________ What is the main theme of your other advertising? Do you have any copies of ads I could look at? ____________________________________________ _____________________________________