1. Marriott Vacation Club International By: Alexandria Carlson

2. Background 55 Branded Resorts ◦ Domestic and International Interval International Deeded Ownership

3. History of Marriott Hot Shoppes, Inc. ◦ Restaurants and Hotels Marriott Corporation Marriott International formed 1992 ◦ Ritz-Carlton and Ramada International

4. History MVCI Marriott Ownership Resorts, Inc. Hilton Head Island, South Carolina ◦ 184 villas Marriott Vacation Club International

5. Organizational Structure J W Marriott Jr ◦ Chairman and CEO ◦ Lodging Innovator

6. Organizational Structure Arne Sorenson ◦ President and COO ◦ Performance and Growth ◦ Rainforest Preservation Partnership

7. Organizational Structure Stephen Weiz ◦ President of MVCI ◦ Lodging Background ◦ Cornell University

8. Financial Performance 2010 Revenue Generation ◦ $11.7 Billion ◦ $1.21 EPS 25% of business Vacation Club Destinations Existing Customers vs New Customers

9. The Collections The Marriott Vacation Club Collection ◦ Carefree Memorable Stays The Marriott Collection ◦ The Freedom to Choose The Explorer Collection ◦ Spectacular Opportunities The World Traveler Collection ◦ The World at Your Fingertips

10. What’s the Difference?

11. How It All Works… Points-based System ◦ Cohesion between Marriott Rewards Representative ◦ Creates Plan ◦ Establishes Sale

13. Market Psychographics 35-64 years of age Middle class families 1-3 children Time sensitive schedules

14. Core Values of Target Demographic Family togetherness Time sensitive schedules Flexibility/Options

15. Product Positioning Note of differentiation --Competitors don’t stress the affordability factor as much or as strong. --Re value to the middle class demographic Marriott, promoting an image of… ◦ Affordable ◦ Flexible ◦ Dream Vacation Taglines /Key Product features “The Marriott Difference. Discover a new way to take dream vacations. “ “Explore a lifetime of affordable and flexible dream vacations.” Accommodations for families and friends.

16. Easy to navigate Could be more appealing to the eye Helpful information and categories Repetition of content and core values Good use of multimedia Request for feedback = Responsibility for marketing efforts http://www.marriottvacationclub.com/index.shtml Company Website

17. What’s being said? Who cares about MVC? http://socialmention.com/search?q=%22M arriott+Vacation+Club%22&t=all&btnG=S earch http://socialmention.com/search?q=%22M arriott+Vacation+Club%22&t=all&btnG=S earch

18. Facebook No consumer interaction other than ‘like’ Formatted like a wiki website Information based

19. YouTube 29 videos, entailing different resort locations Promoting their core values Helpful content introducing the company

20. Twitter High level of consumer connection and interaction 1,341 followers 758 following Frequent re tweets and Follow Friday’s

21. Corporate Responsibility What Color Is There Besides GREEN Environmental Reports Societal Responsibility Workplace Responsibility

22. Can You Guess What Is Next? http://www.youtube.com/watch?v=iZ5gELA0r10