1. 15. The School and the Community Hot-Button Issues Religious BeliefsReligious Beliefs Books and Educational MaterialsBooks and Educational Materials School Closings and New BuildingsSchool Closings and New Buildings Curriculum Strategies and Courses of InstructionCurriculum Strategies and Courses of Instruction Violence in SchoolsViolence in Schools The Issues in PerspectiveThe Issues in Perspective This multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program.

2. The Complex Community Informal Community Forces Neighborhood Influence Systems Community Groups Pressure Groups Formal Community Forces The Local Board of Education State Education Agencies Federal Influences on Education In Sum Promising Public Relations Techniques: Dealing with the Formal and Informal Forces Copyright © Allyn & Bacon 2007

3. Getting the Message Out and Back Two-Way Public Relations Techniques The Message Was Sent-What Happened? The Message Was Sent-What Happened? Community Advisory Councils Community Advisory Councils Focus Groups Focus Groups Business and Other Community Partnerships Business and Other Community Partnerships Key Communicators Key Communicators Principal-Organized Interaction Sessions Principal-Organized Interaction Sessions Parent/Teacher Conferences Parent/Teacher Conferences Parent/Teacher Organizations Parent/Teacher Organizations Community Surveys Community Surveys Copyright © Allyn & Bacon 2007

4. School/Community Relations Practices and techniques to improve School-Community relations and develop confidence in schools. Nan Lintz 1985 Copyright © Allyn & Bacon 2007

5. Confidence Gainers Teacher Attitude Teacher Attitude Administrator Attitude Administrator Attitude Student Attitudes Student Attitudes Academic Programs Academic Programs Communications Communications Academic Performance Academic Performance Instructional Quality Instructional Quality Community Involvement Community Involvement Staff Quality Staff Quality Copyright © Allyn & Bacon 2007

6. Confidence Losers Teacher Attitudes Decision-Making Administrator Attitudes Discipline Community Attitudes Communications Staff Quality Academic Programs Academic Performance Copyright © Allyn & Bacon 2007

7. Techniques/Practices of High Confidence Schools Community Involvement Community Involvement Student Attitude/Features Student Attitude/Features Whole School Climate Whole School Climate Curriculum Curriculum Management/Fiscal Management/Fiscal Communications Communications Extra-Curricular Features Extra-Curricular Features Teacher Attitudes Teacher Attitudes Community Attitudes Community Attitudes Copyright © Allyn & Bacon 2007

8. Characteristics of Low Confidence Schools Poor communications Poor communications Bad Climate Bad Climate Poor Student Attitudes Poor Student Attitudes Poor Teacher Attitudes Poor Teacher Attitudes Bad management (fiscal) Bad management (fiscal) Poor Principal Attitude Poor Principal Attitude Low community Involve. Low community Involve. Low parent Involvement Low parent Involvement Poor Governance Poor Governance Copyright © Allyn & Bacon 2007

9. Strategies for School Community Relations Marketing Public Relations Communications Copyright © Allyn & Bacon 2007