1. Week 2 Alejandro Flores Márquez aflores@institutomardecortes.edu.mx

2. Week agenda World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés a)The field (15m) [where are we on the class rules] b) Good ideas? Bad ideas? (15m) [what are we going to do in 16 weeks] c) The eco-entrepreneur(15m) [The new trend] Week 2

3. Week agenda World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés d) Opportunity canvas(40m) [Core environmental solution] e) Business model canvas(40m) [How do we do this?] f) Emerging issues (20 min) [Always have margin!]

4. Week 2 The field World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

5. Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

6. Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

7. Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

8. Week 2 The eco-entrepreneur World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

9. Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and CommunicationsInstituto Mar de Cortés

10. Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Opportunity Canvas 15 m

11. Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Opportunity Canvas 40 m ENVIRONMENT CUSTOMER VALUE PROPOSITION ENVIRONMENTAL PROBLEM ENVIRONMENTAL POLICY ENVIRONMENTAL SOLUTION CUSTOMER PROBLEM CUSTOMER SOLUTION

12. Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Business Model Canvas 40 m Value proposition Customer relationship Customer segment Key partners Key partners Cost structure Cost structure Revenue stream Revenue stream Distribution channel Key activities Key activities Key resources

13. Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés Emerging issues 20 m