1. MAAT LAB

2. 2.1 Conventional media  Traditional media : paper-based, object-based  Digital media : now as a broad term including s/w, h/w, production, distribution  Cd-roms : storage and retrieving : in the early 1990s, NYU ITP-cd-rom production video 1 Hard Diskvideo 1Hard Disk  Think about the relationship between h/w & s/w!

3. 2.2 Shifting to the internet The internet network: net, wi-fi, 3G, 4G, LTE, cloud, … Internet services: Email, Web, SNS, SNA, … videovideo

4. 2.3 The paradigm shift Fax  email attachment, digital photograph Telephone  VoIP(voice over IP) phone, SMS, Facetime … Technology shifts, the paradigm shifts : in physical, mental, spiritual

5. 2.4 Design and technology  Too much or too little? 1)how much the designer should know about the technique 2)dynamic ‘pushing the envelope’: interaction between them  New media, old ideas: text only vs. web text (old vs. new)  Old media: technician invents new media, then creativity is needed. : Walt Disney vs. Thomas Edison

6. 2.5 A design vocabulary (designers’ considerations)  Technological influences : Everything is possible (theoretically) 1) Physical medium (limitation and speed) 2) File formats 3) Authoring programs: QuarkXPress, InDesign 4) Viewing it: [multi]platforms

7. 2.5 A design vocabulary (designers’ considerations)  New technology = old restrictions : new form of technology, the same restrictions  decision?  Creativity with restraint : new media is a strange mixture of frustrating restrictions and amazing possibilities