1. Business Strategy and Policy
Lecture 07
Business Policy and Management

2. Business Policy and Management
Recap
Importance of Vision and Mission Statement
Reason for developing a written Mission Statement
Components of Mission Statement
Business Policy and Management

3. Components of Mission Statement
Customers
Products or services
Markets
Technology
Concern for survival, growth, and profitability
Philosophy
Self Concept
Concern for public image
Concern for employees
Business Policy and Management

4. Business Policy and Management
Today’s Lecture
Why Firms do not Plan strategically?
Poor Reward Structures
Fire-fighting
Waste of Time
Too Expensive
Laziness
Content with Success
Business Policy and Management

5. Business Policy and Management
Today’s Lecture
Fear of Failure
Overconfidence
Prior Bad Experience
Self-Interest
Fear of the Unknown
Honest Difference of Opinion
Disbelief
Benefits of planning Strategically
Business Policy and Management

6. Why Firms do not Plan strategically?
Poor Reward Structures—when an organization assumes success, it often fails to reward success.
- Where failure occurs, then the firm may punish. In this situation, it is better for an individual to do nothing (and not draw attention) than risk trying to achieve something, fail, and be punished.
Business Policy and Management

7. Why Firms do not Plan strategically?
Fire-fighting:
An organization can be so deeply involved in crisis management and fire-fighting that it does not have time to plan.
Waste of Time:
Some firms see planning as a waste of time since no marketable product is produced. Time spent on planning is an investment.
Business Policy and Management

8. Why Firms do not Plan strategically?
Too Expensive:
Some organizations are culturally opposed to spending resources.
Laziness:
People may not want to put forth the effort needed to formulate a plan
Content with Success:
—Particularly if a firm is successful, individuals may feel there is no need to plan because things are fine as they stand. But today’s success does not guarantee success tomorrow.
Business Policy and Management

9. Why Firms do not Plan strategically?
Fear of Failure:
— By not taking action, there is little risk of failure unless a problem is urgent and pressing. Whenever something worthwhile is attempted, there is some risk of failure.
Overconfidence:
— As individuals build up experience, they may rely less on formalized planning. Rarely, however, is this appropriate. Being overconfident or overestimating experience can bring failure. Forethought is rarely wasted and is often the mark of professionalism.
Business Policy and Management

10. Why Firms do not Plan strategically?
Prior Bad Experience:
— People may have had a previous bad experience with planning, where plans have been long, cumbersome, impractical, or inflexible. Planning, like anything, can be done badly.
Self-Interest:
— When someone has achieved status, privilege, or self-esteem through effectively using an old system, they often see a new plan as a threat.
Business Policy and Management

11. Why Firms do not Plan strategically?
Fear of the Unknown
— People may be uncertain of their abilities to learn new skills, their aptitude with new systems, or their ability to take on new roles.
Honest Difference of Opinion:
— People may sincerely believe the plan is wrong. They may view the situation from a different viewpoint, or may have aspirations for themselves or the organization that are different from the plan. Different people in different jobs have different perceptions of a situation.
Suspicion:
— Employees may not trust management.
Business Policy and Management

12. Benefits of planning Strategically
Following are the major benefits of Strategic management:
Proactive in shaping firm’s future
Initiate and influence actions
Formulate better strategies (Systematic, logical, rational approach)
Business Policy and Management

13. Benefits of planning Strategically
Financial benefits:
Improved productivity
Improved sales
Improved profitability
Non-Financial benefits:
Increased employee productivity
Improved understanding of competitors’ strategies
Greater awareness of external threats
Understanding of performance reward relationships
Better problem-avoidance
Lesser resistance to change
Business Policy and Management

14. Business Policy and Management
Summary
Why Firms do not Plan strategically?
Benefits of planning Strategically
Financial
Non-Financial
Business Policy and Management

15. Business Policy and Management
Next Lecture
How to conduct external strategic-management audit.
Discuss 10 major external forces that affect organizations
Identify key sources of external information, including the Internet.
Business Policy and Management