1. Marketing and Public Relations 2007 Distributors Conference 19 th – 21 st April 2007

2. Introduction

3. UK Media Plan What is a media plan used for? Goals Niche Market Resources Events and Opportunities How could a media plan help you?

4. Consumer Magazines and Target Audiences Bambino Mio’s target audience The importance of pregnancy magazines Building a relationship Giveaways Editorial Product Reviews

5. Magazines and Target Audiences Classified adverts

6. Bounty Magazine and Emma’s Diary Distributed to majority of pregnant women in UK Key media in the UK for pregnant women Emma’s Diary: 408,000 Bounty Your Pregnancy: 810,000

7. Bounty Magazine and Emma’s Diary Adverts in magazines beginning to differ to suit Recently redesigned advert In-depth more information Do not make presumptions

8. Trade Magazines Nursery Industry and Nursery Today Importance of trade publications Advertising Press Releases

9. Baby Shows and Trade Fairs Baby shows: Birmingham, ExCeL, Earls Court and Glasgow Brand building Meet the consumer- niche market Sponsorship Press coverage Baby Show offers- not competing but promoting Trade fairs: Harrogate and Cologne Brand building Trade contacts New products and processes Feedback

10. Incentive Schemes Mainly marketing and promotional purposes Originates from the Waste and Resources Action Programmes, ‘Real Nappy Campaign’ Consumers can get cash back or incentives from local authorities Stickers in UK on bigger products Pushes consumers to our website Brand awareness

11. Midwives Pack and Pregnancy Wheel Brand awareness Pregnant women listen carefully to their midwives Valuable promotional tool NEW Pregnancy Wheel Primary Care 2007 “Necessity is the mother of invention, it is true -- but it's father is creativity, and knowledge is the midwife.”- Jonathan Schattke, computer scientist

12. miotalk Produced quarterly: Spring, Summer, Autumn, Winter Communication tool Electronic or in post Brand recognition Covers: staff stories, stock issues, new products, general news and events Would this help you?

13. Catalogue entries Similar to magazine Entries in Mothercare UK and Ireland, Babies R Us and various independent store brochures. Child Trust Fund Promotions

14. Online Marketing Strategy Beginning 2007 First banner on homepage of Mother and Baby Magazine website Impossible to measure success until there are others to compare with. Brand recognition not pushing sales through website. Must attract niche market Banners, newsletter, advertorial, sponsorship and forums.

15. Guide to writing a press release

16. Online News Page Localise your own website, more personal to the consumer Stories: products, events, human interest and feedback 250 viewed page so far – Wednesday 18 th April 2007 Simple to use for distributors

17. Questions and answers and discussion What is you opinion on the PR and Marketing strategy used in the UK? Do you have any suggestions of what else could be done? How do you approach marketing and PR in your market? Do you consider Bambino Mio products easy products to promote?