1. Describe the use of technology in the marketing-information management function.

2.  Technology impact on MIM.  Easier for info to be ▪ collected ▪ stored ▪ analyzed ▪ tracked ▪ monitored

3.  Tracking = COOKIES  Store pieces of information on hard drive  Observes customer web activities  Tracks website visitors  Determine if repeat or new visitor  How can marketers use cookies?

4.  Customer-to-business communications  email reminders  popup notices  online focus groups  blogs  Internet Services for conducting research  search engines  online surveys  database access

5.  Virtual Reality and simulations.  Marketers use games and online simulations to engage the customer and glean preference information

6.  Global Positioning Systems (GPS) and Internet Service Providers  Locate customers who are buying via mobile devices  Locate customers based on internet usage