1. Chapter 4 Legal Issues

2. Agenda Internet Legal Environment Web Site Problems Encryption Dark Site

3. Agenda Internet Legal Environment Web Site Problems Encryption Dark Site

4. Internet Legal Environment Global village without global laws Different laws in different countries Culture differences Buyer and seller in two different countries Web server’s location

5. Agenda Internet Legal Environment Web Site Problems Encryption Dark Site

6. Web Site Problems Internet Shopping Disputes Domain Name Linking and Framing Content Liability Intellectual Property

7. Internet Shopping Disputes Types –Customer pays but merchant does not deliver –Customer pays but merchant deliver wrong goods or in less quantity or broken –Customer pays but money does not arrive at the seller –Merchant delivers but customer refuses to pay –Merchant delivers but customer has not ordered anything

8. Internet Shopping Disputes Solution –Online terms and conditions that comply with the laws of every country –Which law applied in the event of dispute –Present on home page and link provided form any web page

9. Domain Name Definition –Translate numeric IP address into a friendly text –Fit the business name logotype or trademark Preventing legal battle –Check for existing trademarks –Check for famous marks –Register trademark –Check foreign countries

10. Link and Framing Illegal linking –large scale deep linking Illegal framing –Framing content from other web site for reducing download time and increasing visits Solution –Clear and accessible disclaimers on web page –Program to tracking the deep linking and framing

11. Content liability Content liability varies in different countries Solution –Create a disclaimer and rules –Forbid certain material on the server

12. Intellectual Property Problem –Images –Sound –Program –Database Regulated by international agreements Internet information is free Internet information can not be reused for commercial purposes

13. Agenda Internet Legal Environment Web Site Problems Encryption Dark Site

14. Encryption Different rules in different countries Key escrow –Government keeps a copy of encryption key Legal encryption export –Legal for printed paper format –Illegal for digital format Digital signature –Legal binding for e-business

15. Agenda Internet Legal Environment Web Site Problems Encryption Dark Site

16. Purpose –Crisis management for defects of products, –Negative campaigning by unhappy, or angry online users, or competitors Contents –Unreleased negative information of products Strategy –Develop plans for emergency –Check web sites, newsgroups, search engines and database on a regular basis –React fast and offensively –Outsourcing (digital complaint service)

17. Discussion How do you change your IT department structure to handle these legal and crisis management issues? How do you incorporate these legal and crisis management issues into your e- business systems development process?

18. Points to Remember Internet Legal Environment Web Site Problems Encryption Dark Site