1. How To Fall For Burt’s Bee’s And Not Get Stung By Laura Hall

2. Burt’s Bees Wax Surplus Inventory (6 Mos) Employees / Outside Media Dinner provided until 12/31/08 Supervisors will measure outcome Goal is $1,000,000 by 12/1/08

3. Background & History of Organization Started in 1924 in Maine By Roxanne Quimby and Burt Shavitz Created & sold candles as a by product as Burt’s honey business At the 1 st craft fair sold $200 and by the EOY sales increased to $20K At the present time, Burt’s Bees Wax is the leading manufacturer of earth friendly care products with sales topping $25 Million in 2006

4. Problems and Goals Tremendous amount of inventory from the previous year Wonderful & loyal employees Company will be able to target a new audience and provide cost reductions

5. Objectives We must achieve with every public sector the desire to use our product The company must prove to our audience that we have the best products

6. Audience Target public internally & externally is the younger audience The company will conduct outside polls in order to survey the youth Company will use the employees to do individual research

7. Strategies & Tactics Give our employees additional time at lunch & breaks to review the information, as well as train them to sell Use outside media sources

8. Calendar June June 1 st - Campaign Kickoff - Company Dinner December December 31 st Campaign ends - Monthly Updates

9. Budget

10. Evaluation Plans Company will be using measures by Neilson ratings for Television and Arbitron ratings for radio The company has also implemented a new system where employees report directly to their supervisor electronically or face to face