1. Technorati CI by Anissa Malady LIBR 282-Social Media for Competitive & Company Research S.Brown C. Confetti-Higgins

2. Background $10 million transformation from search engine to blog ad network founded June 2008 as the first "blog" search engine Real-time search for user-generated media (mainly blogs) by tag or keyword. aim to provide services to blog/social media sites connects advertisers to blogger, who connect to consumers directory indexing more than a million blogs 300 million monthly visitors worldwide 85,000+ articles using Technorati's proprietary publishing platform expanded to full service media company tracks the authority and influence of blogs most comprehensive and current index of who and what is most popular in the Blogosphere. Read more: http://technorati.com/about-technorati/#ixzz16l2atvvr

3. What is Technorati "Technorati looks at tags that authors have placed on their websites. These tags help categorize search results, with recent results coming first. Technorati rates each blog's "authority", the number of unique blogs linking to the blog over the previous six months." Wikipedia Web crawls links "in" to a blog. Crawls the web to find those linking to your site.

4. Alexa on Technorati traffic-ranking tool ranked #853 in the world according to the three-month Alexa traffic rankings 44 seconds on each pageview and a total of three minutes on the site during each visit popular among users in the cities of Jakarta (where it is ranked #185) and Islamabad (#205). Company Directory of Business Contacts Contact Information

5. CrunchBase on Technorati User based Briefing, General Information, location In depth information on employees including former Milestones Acquistions and Funding Competitors Tags references and sources used 2009 State Of The Blogosphere: The Full Video From BlogWorld and PPT presentation

6. People of Technorati Dave Sifry Founder/Chairman of the Board Advisor at Mozilla Messaging Advisor at Causes Founder and CEO at Offbeat Guides Tantek Çelik blogger previous Chief Technologist of Technorati Independent technologist, writer, teacher HTML5 Now ressume David Sifry - Chairman of the Board Richard Jalichandra - President; Chief Executive Officer Teresa Malo - Chief Financial Officer; Manager Timothy Hamner - IT/Internet Support Alex Priest blog, twitter, flickr, linkin, posterous, youtube, delicious...

7. Technorati on YouTube featuring Tantek Çelik an early interview Technorati Channel on YouTube

8. Technorati and Women acquisition of Silicon Valley Moms Group (blog) launched ne Women's Channel appointed Jill Asher, one of the founders of SVMG as new editorial director of Technorati media and blocritics.com Hottest Technorati Women Blog Posts Features: food & living, parenting, career & money, mind, body & soul, and style

9. Competitors Bloglines subsideary of Ask.com ran by MerchantsCircle 3,450 Alexa traffic rank creating and sharing news feeds, blogs and rich web content blog publishing and social sharing tools 10 languages SF based. 376 employees Feedburner media distribution and audience engagement services for blogs, RSS feeds, publishers, and marketers Web-based tools for bloggers, podcasters, & commercial publishers promoting &delivering content on the Web feed and blog advertising network June 1, 2007 a subsideary of Google

10. Conclusions and Findings competitors o there really is none o acquisition trends o ad revenue o women o blogging, blogging, blogging. unique information o hiring structure o acquisitions and affiliates o transformation holistic view o Technorati has switched gears to become a blog advertising network--rather than search engine. o acquired "media partners"

11. References Kaplan, D. (2010, November 16), Technorati buys silicon valley women's group. Retrieved from http://paidcontent.org/article/419-technorati-buys-silicon-valley- womens-group/ Linkedin. Linkedin Companies. Retrieved from http://www.linkedin.com/company/18902?trk=NUS_CMPY_FOL-co San Francisco Public Library, D&B Million Dollar Database www.selectory.com.ezproxy.sfpl.org/Selectory/SearchPages/LibrarySearch.aspx Technorati. About technorati. Retrieved from http://technorati.com/about-technorati/ Technorati. Wikipedia. Retrieved November 15, 2010, from http://en.wikipedia.org/wiki/Technorati http://www.alexa.com/siteinfo/technorati.com http://alexpriest.com/ http://www.bloglines.com/ http://www.crunchbase.com/company/technorati http://feedburner.google.com/fb/a/myfeeds http://www.socialmention.com/ http://tantek.com/ http://video.google.com/ http://www.youtube.com/