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® IBM Software Group © 2005 IBM Corporation IBM and DataPower Extending the SOA Foundation with simplicity, superior performance, hardened security November.

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Presentation on theme: "® IBM Software Group © 2005 IBM Corporation IBM and DataPower Extending the SOA Foundation with simplicity, superior performance, hardened security November."— Presentation transcript:

1 ® IBM Software Group © 2005 IBM Corporation IBM and DataPower Extending the SOA Foundation with simplicity, superior performance, hardened security November 1, 2005

2 IBM Software Group | WebSphere Software 2 Agenda  Executive Summary  Recent Announcement  Acquisition of DataPower  A Continuation of IBM’s SOA Strategy  When to Sell DataPower  Customer Scenarios and Customer Questions

3 IBM Software Group | WebSphere Software 3 Executive Summary What does DataPower Acquisition mean to you as a Seller? Game changing technology that will help accelerate SOA implementations! DataPower is a game changer product to help companies embrace SOA, minimizing complexity while enhancing performance, security and management A software capability embedded in a specialized hardware with ingenious packaging enhancing SOA deployment run-time You can leverage to accelerate deployments of core WebSphere and Tivoli products Opportunity for WebSphere, Tivoli, and STG SSRs WebSphere, Tivoli, and STG get commission on sales within their accounts Avg. deal size $200K – 80% SW/ 20% HW No additional quota in 4Q! 4Q contest offers additional incentives

4 IBM Software Group | WebSphere Software 4 Focusing on Infrastructure for SOA deployment SOA Industry Teams, SOA Jumpstarts Partnership Initiative IBM SOA Industry Accelerators IBM SOA Foundation and new products to support it SOA allows customers to have a flexible, robust infrastructure to model, assemble, deploy & manage in real-time reusing existing assets Infrastructure Know-how & best practices Skills Partners

5 IBM Software Group | WebSphere Software 5 SOA Foundation Infrastructure – Wants & Needs Key attributes for flexible, robust SOA infrastructure:  Simplicity  Security  Performance The reality  High volumes of XML traffic create performance bottlenecks and security risks  The need to accelerate SOA applications is driving customers to purchase special purpose functionality in an appliance package Infrastructure Infrastructure needs:  Reduced Complexity and Operational Expenses  XML threat protection and fine-grain access control  Faster XML processing for enterprise class performance

6 IBM Software Group | WebSphere Software 6 DataPower – WebSphere Addressing SOA Deployment Needs Recently Announced: Acquisition of DataPower  Simplifies: streamlines SOA infrastructure with specialized software/hardware devices A WebSphere SOA Appliance that… A game changer product to help companies embrace SOA, minimizing complexity while enhancing performance, security and management of business processes implemented under SOA principles Why an SOA Appliance? A software capability… Embedded in a specialized hardware With ingenious packaging Enhancing SOA deployment run-time  Accelerates: expedites SOA XML processing  Helps Protect: XML-level protection enhances SOA security management

7 IBM Software Group | WebSphere Software 7 DataPower Company Overview  Extensive Experience in XML Processing Optimization  Founded 1999, first to market with XML processing technology  72 employees, headquartered in Cambridge, MA  Strong market recognition - over 50 enterprise customers in production  Customers span industries:  Financial Services, Banking and Insurance  Telecom  Government Founded DGXTOptimalSoftwareInterpreter XSLJITOptimizedSoftwareCompilerXS40 First Wirespeed XML Security GatewayXA35 World’s First XMLAcceleratorXG3 Highly Optimized HardwareAcceleration XG4Gigabit/Sec OEM HW Solution“XG1”“XG2” XI50IntegrationAppliance 199920002001200220032004

8 IBM Software Group | WebSphere Software 8 DataPower Product Packaging DataPower products offer customers significant performance, ease of use, and packaging advantages for managing rapidly growing XML-based data $75K list $65K list $35K list  XA35 XML Accelerator  Offloads overtaxed servers by processing XML, XSD, XPath and XSLT at wire speed  SW provides significant performance improvements over WebSphere solutions  HW + SW provides enterprise-class performance Add: DataPower XML Security SW Add: DataPower XML Integration & existing systems connectivity SW  XS40 XML Security Gateway  Security, agility and performance  Device can off-load application security software  Performs XML Web services security functions (parse, filter, validate schema, encrypt/decrypt, signatures, access control, and more)  XI50 Integration Appliance  Expands support to non-XML solutions  Advanced architecture  Integrated message-level security

9 IBM Software Group | WebSphere Software 9 IBM redefines the boundaries of middleware extending the SOA foundation with specialized, consumable, dedicated devices that combine performance and hardened security for SOA implementations DataPower Positioning Specialized combination of hardware and software for easier, faster and more secure SOA infrastructure deployment Improving and expediting SOA implementations to help customers on their SOA journey  Gather requirements  Model & Simulate  Design  Discover  Construct & Test  Compose  Manage applications & services  Manage identity & compliance  Monitor business metrics DataPower – An SOA Appliance Simplifies – streamlines SOA infrastructure and deployment with appliances - specialized hardware/software devices Accelerates –faster SOA XML processing Protects – helps address security for SOA XML-based implementations  Integrate people  Integrate processes  Manage and integrate information  Application Infrastructure

10 IBM Software Group | WebSphere Software 10 DataPower Continues SOA Foundation Enhancement Process: WebSphere Process Server WebSphere ESB & Message Broker WebSphere Partner Gateway & Adapters People: WebSphere Portal WebSphere Everyplace Deployment Workplace Collaboration Services Information: WebSphere Information Integrator Application Infrastructure: WebSphere Application Server & XD WebSphere Business Monitor Tivoli Composite Application Manager Tivoli Federated Identity Manager Tivoli Access Manager for e-business WebSphere Business Modeler Rational Software Architect WebSphere Integration Developer Rational Application Developer DataPower delivers B2B XML Security Policy Enforcement SOA Security Management Policy Management Federated Identity Management Auditing and Compliance for SOA User Provisioning XML Message Handling XML Acceleration delivers +

11 IBM Software Group | WebSphere Software 11 Case in point: Handle significant server workload generated by XML- based processing Solution: Accelerates infrastructure implementation, offloading XML traffic to speed up processing with minimum network disruption Web Application XA35 Acceleration Appliance XML Off-load Acceleration IBM Customers that Need to Accelerate Application and SOA Performance

12 IBM Software Group | WebSphere Software 12 Identify Prospects: Accelerate SOA Performance Customer Questions  Do you have plans to implement an SOA or deploy XML and SOAP?  Do you have XML performance or scalability concerns?  Example: Dynamic content rendering (XML to HTML)  Example: SOAP message routing  Example: Translating XML from one grammar to another  Example: Validating Schemas

13 IBM Software Group | WebSphere Software 13 Case in point: First line of defense to securely implement external web services. Secure once for many applications and aggregate user interactions. Solution: Helps protect SOA implementations addressing XML threats with fine-grain access control. Integrates with security access and policy systems for enterprise SOA deployments and centralized security policy management XS40 XML Security Gateway Federated Identity, Security and Directory Services Centralized Security Policy Management Data Repository Enterprise Directory Suppliers Partners Users IBM Customers to Help Protect their SOA and IT Assets

14 IBM Software Group | WebSphere Software 14 Identify Prospects: Help Protect SOA infrastructure Customer Questions  Are you currently exposing/planning to expose web services outside of your firewall/security domain?  Do you have plans for Web services security enforcement point?

15 IBM Software Group | WebSphere Software 15 Case in point: Handle growing complexity demands for integrating services across multiple applications, inside and outside the enterprise Solution: Dedicated device to minimize complexity and optimize performance and utilization of resources within an SOA deployment. Efficient handling of messages, while ensuring security. Existing Application Requests Back-end applications XI50 Integration Appliances XML message handling & security Centralized Management IBM Customers looking to Simplify SOA Deployment

16 IBM Software Group | WebSphere Software 16 Identify Prospects: Simplify SOA Deployment Customer Questions  Do you have plans to implement an SOA or deploy XML and SOAP?  Do you have XML performance or scalability concerns?  Are you currently exposing/planning to expose web services outside of your firewall/security domain?

17 IBM Software Group | WebSphere Software 17 Business Logic Layer Back-end applications XI50 Integration Appliances XML enable Back-end systems MQ HTTP, JMS Existing Application Requests IBM Customers looking to Simplify Access to Back-end Systems via SOA Case in point: SOA enable back-end systems without deep Web Services technical skills. Solution: Dedicated device to minimize complexity and optimize performance and control access to back-end resources. Centralized Management Data Format Tooling

18 IBM Software Group | WebSphere Software 18 Identify Prospects: Simplify Mainframe Access Customer Questions  Are you having performance or scalability problems associated with exposing back-end applications as web services?

19 IBM Software Group | WebSphere Software 19 IBM and DataPower – A Powerful Combination The core of SOA Flexibility and security at any-to-any and XML message level A broad portfolio for SOA implementation needs SOA leader: in capabilities, market share, customer preference Helping SOA environments become on demand business Breakthrough technology for simple, fast integration XML processing Unique expertise in high- value appliance packaging Streamlining SOA IBM and DataPower redefine the boundaries of middleware extending the SOA Foundation with specialized, consumable, dedicated SOA appliances that combine superior performance and hardened security for SOA implementations IBM Global Services IBM’s SOA Commitment Delivering SOA security and management Virtualization, openness for maximum SOA flexibility Governance, best practices, support and integrated technology services

20 IBM Software Group | WebSphere Software 20 Software Skills & Support  Simplifies SOA with specialized devices  Accelerates SOA with faster XML throughput  Helps protect SOA XML implementations Creating customer value through extreme SOA performance and security An SOA Appliance… IBM and DataPower redefine the boundaries of middleware extending the SOA Foundation with specialized, consumable, dedicated SOA appliances that combine superior performance and hardened security for SOA implementations A continuation of IBM’s commitment to SOA and simplicity

21 IBM Software Group | WebSphere Software 21 How to sell, 4Q Actions, Next steps  Dedicated DataPower sales and technical sales team  Identify opportunities and engage DataPower team  Assist DataPower team with their existing 4Q opportunities  4Q revenue credit with no increase in quota (80% SW, 20% HW)  Client teams, cSSR, WebSphere, Tivoli Security, xSeries SSRs  4Q Sales contest  Details to be announced  DataPower Help Desk  dphd@us.ibm.com  Links for additional information:  IBMers: DataPower Internal Announcement DetailsDataPower Internal Announcement Details  Business Partners: IBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product OverviewIBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product Overview

22 IBM Software Group | WebSphere Software 22 Q & A

23 IBM Software Group | WebSphere Software 23 Key Contacts/Information  Links for additional information:  IBMers: DataPower Internal Announcement DetailsDataPower Internal Announcement Details  Business Partners: IBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product OverviewIBM Software - WebSphere Innovation Connection Online for IBM Business Partners - Product Overview  DataPower Help Desk: dphd@us.ibm.com  If questions about this acquisition are delaying the close of a deal, you can contact: Bruce Burdumy, Transition Executive (bburdumy@us.ibm.com) Mark Taber, VP Sales, DataPower (mtaber@us.ibm.com) Mark Wagner BUE, Worldwide Sales (mjwagner@us.ibm.com) John Nelson, Business Partner Lead (jrnelson@us.ibm.com) Eugene Kuznetsov, CTO, DataPower (ekuznets@us.ibm.com) Paul Castiglione, Product Manager (pcastiglione@us.ibm.com) Kevin Anderson, Director, Product Marketing DataPower (kmanderson@us.ibm.com) Cristina Zabeu, Product Marketing Manager (czabeu@us.ibm.com)


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