1. Violence and the Media Andrew Trotter OBE QPM Deputy Chief Constable, British Transport Police Chair, ACPO Media Advisory Group

2. Violence and the Media No violence – no media interest Violence attracts media attention Exceptional violence - extensive media attention

3. Why does it matter? Media coverage results in Government attention / intervention Professional media relations expected Public confidence

4. Media Relations – a practical approach The past Lack of timely information Police Spokesman – SIO or Gold Commander Limited Access for the media on site No regard for the needs of the media Press were seen as an interference This resulted in Frustrated media Trespassing on sites Interviewing witnesses for information Suspicious and often tense relationship

5. Where we were? Reluctant Spokesperson Poor Image No Consistent Message No Record of Briefing Unauthorised Briefings

6. Media Demands 3 Ms Mayhem –what’s happened ? Mastermind –how could it happen ? –analysis/experts etc Manhunt –who was responsible ?

7. Ladbroke Grove 5 October 1999 Head-on collision Closing speed 130mph 31 people killed 400 injured

8. Ladbroke Grove Media RVP – Sainsbury's Car Park Separate Senior Officer dedicated to needs of the media Regular briefings Pooled media International media Fatality numbers

9. Notting Hill Carnival “Peaceful Carnival” August 2000 2 Murders 45 Stabbings 400 Serious Crimes

10. 9/11 Attacks

11. Post 9/11 - Reviews National Media Emergency Forum London Resilience Communication Group –Quick time information –Mass media –Co-ordinate response with other agencies –9/11: ‘Implications for Communications’ accreditation and access information flow logistics

12. GOLD COMMUNICATION GROUP GOVERNMENT’S NEWS CO-ORDINATION CENTRE (NCC) COBRA POLICE GOLD GROUP Communication with Government Emergency Services/ Other Agencies

13. Putting the theory into practice

14. London Bombings Issues Media strategy Blue light response Scale of media interest The Giuliani effect Moving the story on

15. Lessons learned Preparation Relationships Transparency Pundits v Official Spokespeople Media Centres Websites 24 Hour Broadcasters Media Foreign Media Media GOLD Group

16. ACPO Guidance – Media Relationship at Major Incident Purpose Maintain confidence Support policing objectives Keep public informed Manage community impact General Principles Integration of communications staff Prioritise media relations Consider internal communication Prepare and test in advance Access to decision maker

17. Public confidence – de Menezes

18. Public confidence – Suffolk murders

19. Citizen journalists

20. The Future Websites and new media Advances in technology Citizen journalists Demand for information = more Pundits Treat all media the same? More scrutiny and legal challenge – need to get it right Impact from global media Greater partnership working with the media Need to listen to their concerns and changing needs Build on what already has been achieved

21. G20