1. radiocafé 98.6 2008 credential presentation

2. content background radiocafé 98.6 intro listenership marketing unique references

3. technical parameters frequency: 98,6 MHz technical penetration: Budapest + 60-80 km covered population: cca. 3,1 mio, cca. 1,1 mio households

4. programming style: –positive, lively attitude, popular but not average, youthfully spirited, brave, but not insulting, cozy: „we feel together, we laugh together. we live together here. this is a good place, which we can make even better.” music: –Our goal is to make our station the most open minded style-source in the Middle-European region, to be fresh, versatile, and informative.

5. programming music: –in our interpretation “fresh” means that we try to introduce the newest, mostly upfront artists and bands to our listeners. –“versatile”, because we are looking for “pearls” everywhere. we are playing British, Mediterranean, Eastern-European, but also South-, and Middle American songs, and of course Hungarian ones as well. radiocafé 98.6 plays hits from Be-Bop to Hip-Hop, from Indie-Rock to Samba, from Drum’n Bass to Mash-Ups. –“informative”, because we have special music programs, where our listeners can reach their favourite style, artist or DJ each week. we broadcast exclusive interviews with the biggest stars from George Benson through Robbie Williams to Kaiser Chiefs.

6. programming music: –the daily play list is collected out of more then 4 000 songs every day letting the editors the freedom to have their personal choices. the daily selection is not automatically generated and we do not apply song- tests, that’s how radiocafé 98.6 stays always a so called pre-player radio with a fresh and unique musical offer.

7. programming talk content –radiocafé 98.6 is the only talk-radio in Budapest and it’s surrounding for the people between the age of 15-39. –we have more than 40 shows a week, and most of them are obviously talk-shows. –the two most popular shows are daily: “milliók reggelire” (millions for breakfast) the morning show about economics and “délutáni kávéház” (afternoon café) containing news, games, event reports, cultural program offers and every day life in Budapest and its suburbia.

8. programming talk content –the evening and night shows are about a lot of different topics, i.e. cinema, art, real estate, marketing and communication, technical gadgets, the european union, wine and its culture, travel, sports and many more. –at weekends we broadcast music request shows, talk- shows with celebrities, shows about clubbing and parties, chart shows, etc. –most of our presenters are not only radio MC’s. they are experts in their topics, this is why our listeners acknowledge radiocafé 98.6 as a credible source. –almost all of our programmes are broadcasted live, so interactivity is a very important element in every show. listeners can send sms, e-mails direct in the studio or they can even call in the programme live and speak with the presenters to tell their opinion and thoughts about any given topic.

9. marketing the slogan explains it all: „van barátod” (you have a friend). radiocafé basically occupied the category slogan. –(the idea comes form the first joint industry research. radio is like a friend: can be with you all the time, does not limit your freedom, you can listen to it everywhere, gives you a shoulder, touches many topics, calms you down etc.) –we usually make two stronger presence campaigns yearly: spring and autumn. in the meantime outside these periods we maintain awareness using our media barter possibilities.

10. marketing website streaming data (online listenership)

11. marketing current campaign: Banner print

12. unique event marketing VOLT festival –live radiocafé 98.6 stage SZIGET festival –live radiocafé 98.6 studio

13. thank you for your attention radiocafé 98.6 – van barátod! For more info: http://www.emgmedia.hu/portfolio/broadcast/ http://www.emgmedia.hu/portfolio/broadcast/