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Siege Mode 2008 Summer Olympics. Predispositions Dealing with an international user base Impossible to reach everyone Define interaction.

Published byGodfrey McCormick Modified over 7 years ago

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Presentation on theme: "Siege Mode 2008 Summer Olympics. Predispositions Dealing with an international user base Impossible to reach everyone Define interaction."— Presentation transcript:

1 Siege Mode 2008 Summer Olympics

2 Predispositions Dealing with an international user base Impossible to reach everyone Define interaction

3 The Users Find information about TV broadcasting of the games Wanted to know internet popularity Previous/current projects Projected interaction and information

4 Insights People like story lines The internet is the way to go Users demand instant gratification

5 Concepts Fantasy league On-Demand style of viewing for the TV Online competition to choose event winners Interactive website

6 Prototype

7 Our Strategy Advertise website with television networks Link from official 2008 summer games website Viral video advertising Athlete/team promotion

8 Questions?

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