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Presentation at ICAB Auditeurs Consultants et Experts Européens 30 rd May 2008 Barcelona, the place to B Barcelona City Council.

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Presentation on theme: "Presentation at ICAB Auditeurs Consultants et Experts Européens 30 rd May 2008 Barcelona, the place to B Barcelona City Council."— Presentation transcript:

1 Presentation at ICAB Auditeurs Consultants et Experts Européens 30 rd May 2008 Barcelona, the place to B Barcelona City Council

2 Tradition and modernity More than 2000 years of history - Many cultures and civilizations. Open and integrationist character - Large managerial and commercial tradition - Splendour in the XII-XIII centuries center of the Mediterranean trade - Pioneer in the Industrial Revolution in the XIX century. Economic development power in the XX century.

3 City : 1,6 million inhabitans Metropolitan Area : 4,8 milion inhabitants More than 160 municipalities Capital of Catalonia 6 th metropolitan concentration and 5 th industrial concentration of Europe Centre of a big Metropolitan area Administrative Barcelona and “real” Barcelona

4  Economic growth: average rate of 4% in 2001-2006 20% National companies Great internationalisation: 23% of Spanish exports Pre-eminence of service sector (80%) Dynamic and open economy Concentration of advanced services

5 A city with strong personality Talent, creativity and innovation Respect for the local aspects in opposition to the standardization of globalization and as competitive factor Tolerant environment, diverse and cosmopolitan, with its own personality, attracts and retains the “creative community” “Nursery city”, where ideas are generated, products are designed, and creativity and transmission of knowledge thrive

6 Why Barcelona ? Why Barcelona ? 10 reasons to invest and set up in Barcelona 1. Strategic geographical position 2. Complete transport infrastructure 3. Dynamic economy with sustainable growth 4. Market of 40 million consumers 5. Major projects of the future 6. Successful foreign investment 7. Oriented towards technology 8. Human Resources prepared for the future 9. Unique public-private partnerships 10. Excellent quality of life

7 Southern Gateway to Europe A privileged geographical location Key logistical hub of the Mediterranean Bridge towards Latin America and the Far East Splendid communications and telecommunications network Direct acces to 40 million of consumers

8 Diversified economic structure All 10 economic branches have a rellevant weight in Barcelona’s economy

9 New Projects Building the future Building the future DELTA PLAN RAIL TRIANGLEFORUM AREA Transformation of 7 million sq.m. for New Economic Activities.

10 Competitive industrial sectors Added value activities New Strategic Sectors: - Biotechnology - Aeronautics and Space - Fashion, Design, Multimedia, Audiovisual - Environmental - Telecommunication & Computer Technology Traditional Industrial Sectors: - the Automobile sector - Consumer electronics - the Chemical and Pharmaceutical sector - the Food sector (Year of Gastronomy, March 05-06)

11 A broad base of highly qualified professional More than 1,700 ICT companies in Catalonia: the majority of them are small, very innovative and very well equipped. Over 150 Research Stakeholders Availability of key infrastructure Innovation and Technology Transfer Networks Barcelona’s ICT sector

12 Foreign Investment Direct foreign investment in Catalonia: about 26% of the total for Spain USA, the 4 th main investor in Catalonia in 2007, after Italy, Germany and UK Investment of USA in Catalonia: €133.3 million, 37% of the total for Spain Barcelona, the most consolidated base of foreign companies in Spain 3,000 foreign companies have a productive presence in Catalonia (nearly 34% of the total in Spain). The Barcelona area concentrates 90% of this. Proof of satisfaction: 86% of foreign companies in re-invest more in Barcelona than their group do in other places. Of the 664 registered USA companies in Spain, 60% are located in the Barcelona area Catalonia, 4 th region in Europe in terms of Foreign investment reception

13 Advanced services for companies Concentration of Shared Service Centers Barcelona is an ideal location for Shared Services that provide essential back-up support to strategic business activities and multinationals. - Corporate and Customer Care Services: Avis, Citibank, eDreams, Agilent Technologies, Bayer, etc. - Automobile Design Centers: Volvo, Volkswagen, Nissan, Renault, Subaru, etc. - Logistics and Distribution: Mercedes, Whirlpool, Daewoo Electronics, Nissan, Sony, etc. - R+D Centers: Nokia, Nortel, Deutsche Bank, HP, General Electrics, etc.

14 Business climate and entrepreneurial activity

15 The “Barcelona Model” The “Barcelona Model” City Management Strategy Ambition for improvement Search for new challenges Public-private co-operation Efforts to achieve consensus Citizen collaboration

16 Strategic Sectors Grouped together under the “Barcelona” trademark 7 Associations : Barcelona, Financial Centre Logistic Centre Medical Centre University Centre Design Centre Aeronautical & Space 3 Foundations : Barcelona Digital The Mediterranean Diet Environmental Forum 1 Consortium : Barcelona Tourism 2 Companies: Barcelona Activa 22@barcelona

17 To improve Barcelona’s international position To consolidate Barcelona’s business attractivenesses To advice & support businesses towards our city. To encourage public-private partnerships in key fields Economic Promotion Service Economic Promotion Service Our Objectives

18 Barcelona City Council Thank you !! Francesc Mirón fmiron@bcn.cat www.bcn.es/barcelonabusiness


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