1. Electronics Recycling

2. What Works Today at Sony Electronics Manufacturing Waste - >80% –$2,000,000/yr Refurbishing Center Waste > 95% –$200,000/yr In Service Warranty Waste >95% –No cost Closed Loop Manufacturing – STC-P Post Consumer Content –8,000,000 lbs plastic/yr: $4,600,000/yr savings –Clean Glass Cullet: +$200 per ton

3. We all have of a role to play Manufactures Retailers Consumers Municipalities Recyclers Material Suppliers Recycle Process Collect Use Market Design

4. Responsibility as a Manufacturer Sony will design product to be recycled Sony will use recycled material in its products Sony will identify and approve recyclers who share our vision Sony will work with recyclers to improve their profitability

5. TV Design Activities Developing Post Consumer Plastic Sources Lead Free Panel Recycled glass in funnel - post consumer Reduce plastic/materials 100% post Consumer Plastic in Speaker Box Lead-free solder

6. 6 Use - Efficient Mass Production, Mass Marketing, Efficient Logistics, Competitive Retail Recycling - Inefficient Poor reverse Logistics No efficiencies of scale Poor market for materials Education Collection Processing Design Use and Reuse are not Balanced

7. We all have of a role to play Manufactures Retailers Consumers Municipalities Recyclers Material Suppliers Recycle Process Collect Use Market Design

8. Our Goal Make recycling a profitable business Make collection for recycling as easy and simple as collection for disposal Make waste electronics part of a closed loop system – cradle to cradle Resources conserved Energy use minimized