1. US offices: 31001 Palomares Rd., Castro Valley, CA 94552. www.strategy-partners.comwww.strategy-partners.com US phone 1 510 538 3032; UK phone +44 1753 592787. Email: advice@strategy- partners.com Knowledge Management: Practical Application of Advanced Technology Jim Bair KM Technologies 2002, Seattle When you know a thing, to hold that you know it; and when you do not know a thing, to allow that you do not know it - this is knowledge. the Confucian analects, bk. 2:17

2.  Strategy Partners International 20022 Agenda  KM Technology (KMT) Roots  KMT Investigation  KMT Applications  Industry Direction  The Market Everything should be made as simple as possible, but not simpler. -- Albert Einstein

3.  Strategy Partners International 20023 Quote of Note CNBC interviewing IBM's head of R&D (he run's a $5 billion center): When asked where IBM sees the biggest market potential, and where it’s spending its time he said – “Well, I don't think the future is in databases. everyone knows about information overload - the key is to be able to handle unstructured information - harnessing the power of understanding with tools like the ability to automatically summarize, etc".

4. KMT KM Technology Roots 30 years Progress Statistical Indices Concept expansion Tagging Ontologies Text Retrieval Case-Based Reasoning Natural-Language Processing Question Answering Artificial Intelligence Personalization Groupware Structuring the unstructured Metadata Machine learning Expert systems Augmentation

5.  Strategy Partners International 20025 Knowledge Representation The common problem John I am having some difficulty advising a new client with a possible substantial compensation claim. In order to research the case I need examples of litigation and personal injury settlements, in Scotland, regarding the use of asbestos as a building material. Do you have any idea how I can locate this type of information? Thanks. Julie

6.  Strategy Partners International 20026 Identifying Practical Applications* of KMT  Investigate by looking under the covers –Tracking 96 vendors –Interview developers, CTO + –Understand the type of technology  Classify based on dominant competitive differentiator –Vendors are data points –Know business success (investment & uptake) –Representative vendors illustrate technology * Definition issues noted

7.  Strategy Partners International 20027 KMT Application: Eleven Groups Portals Plus Autonomy Convera SAP Verity “Search” Plus+ 80-20 Albert AnswerLogic Arisem ClearForest GammaSite Google IPhrase Quiver Stratify Smartlogik SER Oracle Microsoft Ontologica l mgt. AnswerLogi c Applied Semantic s Apelon Ask Jeeves CoBrain Invention Machine Sopheon Sageware Semio Ontology Works Knowledge Aggregators Active Navigation Correlate Enfish HyperWave Keeboo Thoughtshare The Brain Hybrids Hummingbir d IBM-Lotus OpenText Divine Visualizer s Aurigin Antarti.ca Inxight WebMap UBUBU Classified by predominant, differentiated functionality + Classification, taxonomy mgt. Plus search.

8.  Strategy Partners International 20028 KMT Application: Eleven Groups continued Collaboration IBM-Lotus EoExchange Groove Networks ** Inclusion Intraspect KMS iManage Ixos Orbital Tacit Knowledge synthesis ClearForest BT(ViewSum) CarpTechnologies IBM research Invention Machine LumaPath (real time) Mirador Systems nStein Knowledge mining (integrators). ClearForest IBM Text Miner HNC Information architectur e Adobe … Interse Interwoven Kalido Oracle? Inxight? Information aggregators Factiva Dialogue Lexis-Nexis Moreover Northern Light (Yahoo) Classified by predominant, differentiated functionality

9.  Strategy Partners International 20029 Applications & Industry Direction Portals Plus RelationshipManagementMeaningManagementKnowledgeManagement Current supplymarket making Portals Info Aggregators Hybrids Search Plus Ontological Mgt. Knowledge aggregators Visualizers Collaboration Knowledge synthesis Info architecture Yrs: 2002 2003 2004 2005

10.  Strategy Partners International 200210 Summarization Industry Direction Metadata Portals PlusRelationshipManagementMeaningManagementKnowledgeManagement Special demand; High need Several entrants No demand; High need & risk Competitively unique Sensemaking Manage connections between information and people Current supplymarket making Make sense of information Portals Info Aggregators Hybrids Search Plus Ontological Mgt. Knowledge aggregators Visualizers Collaboration Knowledge synthesis Info architecture Natural Language “Understanding” – ontology's Yrs: 2002 2003 2004 2005

11.  Strategy Partners International 200211 Current supplymarket making Knowledge Technology Vendors Microsoft Verity Convera Documentum OpenText Hummingbird HyperWave Smartlogik NetPerceptions 2Bridge Kanisa IBM-Lotus EOExchange Inxight WebMAP AppliedSemantics Correlate Keeboo Tacit Color = significant investment PlumTree 100+ portal vendors SAP Autonomy Inclusion Arisem LexiQuest Intraspect Quiver Stratify 8020 Software HNC iManage Obtree WisdomWare Thoughtshare Aurigin Oracle ActiveNavigation KMS The Brain Antartica Orbital Semio Octapus LingoMotors nStein Gammasite Sageware LumaPath Ontology Works Divine CyCorp Sopheon Yrs: 2002 2003 2004 2005 Albert

12.  Strategy Partners International 200212 knowledge aggregators visualizers classifiers Current supplymarket making Knowledge Technology Market Gorillas SenseMaking Information architectures ontologies Yrs: 2002 2003 2004 2005 Portals PlusRelationshipManagementMeaningManagementKnowledgeManagement

13.  Strategy Partners International 200213 Technology to Market: The great transformation  Media  Digital Media, News & Research  Financial Services  Merchant Banking, Fund and Wealth Management  Life Sciences  Pharmaceutical, Patenting, Regulatory Bodies  Public Sector  e-Government & Law Enforcement Example targets

14.  Strategy Partners International 200214 KMT Application Values Operationa l Strategic Client Intelligence CRM Personnel Contact Centres Knowledge Management Wealth Management Competitor Intelligence ERP eCommerce Cost Reduction New Revenue Generation Value Retention Payroll Accounting Cost Reduction Slow---------------------------------------Rate of Change ----------------------------Fast

15.  Strategy Partners International 200215 Bottom Line?  Get expert advice on technology –Don’t buy the book based on the cover –Know if the technology edge is real  Only some companies can sustain a position in the marketplace  Startups define the future of advanced technology  Vendors must know the competition Do you have the patience to wait till your mud settles and the water is clear? Can you remain unmoving til the right action arises by itself? -- Tao Te Ching